SEO Director

Domaine is the world's largest independent Shopify design and development partner, formed by the union of Half Helix and Tomorrow. We are a team of commerce experts dedicated to creating, building, and growing beloved brands. As pioneers in our industry, we're inspired to write, break, and re-write the rules for a new generation of commerce.

Having launched over 300 sites on Shopify, we're proud to be a trusted long-term growth partner for some of the most prominent brands in ecommerce, spanning all industries and verticals.

THE OPPORTUNITY
We're seeking an experienced SEO Director to lead and grow Domaine's SEO practice across a portfolio of world-class ecommerce brands spanning fashion, beauty, food, and lifestyle. This is a senior, strategic role with real autonomy — you'll own the SEO function end-to-end, set the direction for how the practice evolves, and build the team behind it. If you're someone who wants to do meaningful work with brands you're proud of, this is that role.

The space is moving fast. AI Search and GEO are reshaping how brands get discovered, and we want someone who finds that genuinely exciting — who stays ahead of the curve, experiments, and brings fresh thinking to a practice that's still being defined. You'll have the room to push the work forward, not just maintain it.

You'll inherit an established, active practice — not a blank slate. There's a portfolio of retainer clients, active site migrations, project work, and a sales pipeline in flight. Infrastructure, tooling, and templates are already in place. The opportunity is to take what's been built, make it better, and scale it into something you're proud of.

RESPONSIBILITIES
Client SEO & GEO Strategy and Execution

Own SEO/GEO strategy across a portfolio of ecommerce brand clients — retainers, site migrations, and ad hoc project work

Understand each client's competitive landscape and build strategies spanning technical, on-site, and off-site SEO

Translate strategy into a clear, actionable roadmap; prioritize and sequence work across a cross-functional team

Conduct technical SEO audits, diagnose issues, and define remediation specs for engineering to execute

Set content strategy and topic direction; collaborate with client brand teams on editorial planning and review content before publication

Lead AI Search and GEO strategy: LLM visibility, cited page tracking, LLMS.txt, and conversational content frameworks

Client Communication & Reporting

Build trust with clients through clear, confident communication — translating complex SEO thinking into language that drives alignment

Plan and lead regular client calls and monthly reporting presentations, tracking KPIs and progress against strategic goals

Monitor performance proactively and surface insights before clients ask — own GSC, KPI dashboards, and AI Search visibility tracking

Oversee SEO for site migrations: URL mapping, redirect logic, metadata specs, schema and robots/sitemap guidance, and post-launch QA

Building the SEO Practice

Define and evolve Domaine's SEO and GEO service offering as the space changes

Build cross-functional relationships across engineering, design, strategy, UX and client services

Improve ways of working, best practices, templates, and reporting methodologies that scale

Hire and grow a team capable of supporting an expanding book of SEO work

Support the sales team through audits, proposals, scoping, and pricing conversations

Educate the broader Domaine team on SEO/GEO to strengthen sales cycles and project delivery

Thought Leadership & Innovation

Stay ahead of the curve on SEO, GEO, AI Search, and agentic search developments

Experiment with new approaches and bring fresh thinking to a rapidly evolving space

Champion innovation internally — push the practice forward and help define what next-generation SEO looks like at Domaine

Own SEO strategy for domaineworldwide.com: pillar keyword coverage, performance monitoring, and authority-building

WHAT WE'RE LOOKING FOR
Above all, we're looking for three things: someone who communicates exceptionally well with clients and teammates; someone with genuine curiosity and a desire to keep learning in a space that never stands still; and someone scrappy and hardworking enough to be energized by the challenge of building and scaling a department.

Proven SEO expertise with demonstrable results across ecommerce brands

Strong technical SEO foundation: auditing, diagnosing, and speccing fixes — even when you're not the one implementing them

Natural ability to juggle priorities and stay proactive across multiple client accounts

Experience collaborating cross-functionally — with engineering, content, design, and sales teams

Proficiency with GSC, SEMrush, Google Analytics, and SEO crawling tools

Desire to build and grow — excited by the prospect of hiring and scaling a team and practice

Preferred

Experience in a digital agency or multi-client environment

Familiarity with AI Search / GEO strategies and LLM visibility monitoring

Experience directing content strategy without owning content production

Background in business development: audits, proposals, and pricing

Experience hiring or managing junior SEO team members

PERKS & BENEFITS

Competitive healthcare with dental & vision

Retirement savings plan with employer matching

Generous PTO policy with paid end-of-year closure

Remote-first culture

Home office stipend

Continued education and personal development opportunities

We are an Equal Opportunity employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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