Social Media Manager

About the Role:
We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.

This role is responsible for turning our content, audio, events, and insights into high‑performing, platform‑native formats that drive visibility, repeat engagement, and measurable audience growth.

You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around. You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.

Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

Who You Are:

You understand how content performs on social platforms and what makes senior decision‑makers stop, watch, engage, return, and build ongoing consumption habits.

You are comfortable working across video, audio, written, and event‑driven content and know how to translate ideas into formats that fit each platform.

You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high‑value audience of senior leaders.

You are data‑informed and action‑oriented. You track performance closely, understand what is working, and adjust quickly.

You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.

What You’ll Be Doing:
1. Translate and distribute content into social formats

Capture and repurpose video, written, audio, and event content

Create short‑form, platform‑native content across channels

Identify and extract key moments from editorial, audio, and events

Extract and adapt key moments from audio content into short‑form formats

Translate ideas into formats that are engaging, shareable, and repeatable

Experiment with emerging formats and platform features

2. Execute social growth campaigns across organic, paid, and partner channels

Launch campaigns tied to content, events, and thought leadership

Use organic distribution, paid amplification, and partnerships to extend reach

Plan, launch, and optimise paid social campaigns to drive reach, engagement, and subscriber growth

Build and manage creator and expert partnerships

Execute distribution partnerships across platforms

Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights

Identify and leverage platform opportunities to increase visibility

3. Optimize performance and build repeat engagement and retention

Track performance across content, campaigns, and paid channels

Analyse engagement, reach, repeat interaction, and retention data

Optimise formats, timing, targeting, and distribution strategies

Continuously test and refine content and campaign approaches

Build repeatable formats and campaigns that drive consistent engagement and return behaviour

4. Drive subscriber growth and community development from social channels

Develop and execute strategies that convert social audiences into subscribers

Optimise social‑to‑subscriber conversion pathways

Ensure social content consistently drives traffic to owned channels

Track and improve conversion performance across platforms

Build repeatable systems that turn engagement into measurable subscriber growth

5. Measure performance and optimise for audience growth and retention

Define how success is measured across social content and campaigns

Track and analyse performance across organic, paid, and partner channels

Identify what is driving engagement, reach, subscriber growth, and retention

Make clear adjustments to improve performance over time

Ensure social activity is tied to measurable audience growth and retention outcomes

How Your Success Will Be Measured:

Growth in subscribers and engaged community members from social channels

Growth in engaged audience across social platforms

Increased return engagement and retention from audiences acquired from social

Strong performance across video views, engagement rates, campaigns, and paid performance

Consistent execution of high‑performing social content and campaigns

Your Skillset Includes:

Experience producing short‑form, platform‑native video content and ideas into engaging social formats

Experience running and optimising organic and paid social campaigns, including managing budgets and performance

Experience tracking and analysing performance across social channels

Ability to optimise content and campaigns based on data

Experience working with partners, creators, or collaborators

Highly organised content planner, comfortable building and leveraging social calendars and plans.

Strong judgement in content selection, timing, and distribution

Nice to Haves:

Experience distributing thought leadership or editorial content at a B2B / media brand

Experience working with audio content and translating it into social formats

Existing relationships with LinkedIn and/or YouTube platform partner teams

Background capturing and repurposing content from our contributors, events and other sources

Experimentation / A/B testing discipline on content formats and paid creative

On‑camera comfort and experience coaching internal experts to perform on video

Why This Role Matters:
This role ensures our ideas are consistently visible, relevant, and engaged with by senior decision‑makers across social platforms. By translating content into formats people consume daily, this role helps us:

Extend the reach of our content and thought leadership

Build, engage, grow, and retain a high‑value audience and loyal community of senior leaders

Create repeat consumption habits

Drive audience growth through social channels

Strengthen our presence across key platforms

Connect social performance directly to business outcomes

$85,000 - $110,000 a year

Salary Statement: This full‑time position is available as a remote role that offers an annual base salary in the range of $85,000 to $110,000 USD. The range is a guide for the expected skills, knowledge, and experience for new hires based in the USA only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of the USA and/or at different seniority levels. In addition to annual salary, full‑time employees are eligible for a discretionary bonus and a comprehensive benefits package.

Diversity Equity and Inclusion:
Black and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun!

#J-18808-Ljbffr

We’re a fast-growing indie media company on a mission to create the world’s best business publications. We’re co-creating the playbook for the future of work through share-worthy content that informs, educates & converts.

A couple of examples within our portfolio include The Digital Project Manager and People Managing People.

We are an international team of 30+ with a home base in Vancouver, Canada. We got our start in 2011 as The Digital Project Manager blog, founded by our CEO Ben Aston. Since then, we’ve grown our team and our portfolio which now includes more than 10 different online publications.

We’ve consistently tripled our revenue every year for the past 3 years and forecast doing so again by the end of 2022.