Content Creator (Cybersecurity)

Responsibilities

We’re looking for people who are relentlessly curious and committed to continuous learning. AI is reshaping every function across our business, and we enable every team member, regardless of role or level, to build fluency in AI tools and concepts

Those who thrive here actively seek out new solutions, experiment thoughtfully, and apply what they learn to drive better, faster, smarter outcomes

As a Senior Social Media Specialist, you will be tasked with driving new and emerging strategies for the company’s social programs — with a particular emphasis on content creation and bringing fresh, culture-forward thinking from consumer, sports, and political media into the cybersecurity space

This position will play a key role in shaping SentinelOne’s voice and online brand

Create compelling content at volume and velocity: Concept, produce and publish high-quality, platform-native content across formats — short-form video, graphics, copy, carousels, live moments and more — drawing on the storytelling playbooks of consumer brands, sports media and political campaigns to bring a modern, cultural relevance to cybersecurity

Drive cross-functional content strategy: Act as subject matter expert and primary business partner to demand generation, field marketing, threat intelligence, product marketing, talent brand and other teams — translating their objectives into social content that actually performs

Community engagement: Respond to and otherwise engage with customers, partners and security influencers on SentinelOne’s channels and in the broader social media ecosystem

Experimentation and growth: Stay on top of evolving social media tactics, best practices and new platform offerings; borrow liberally from what’s working in sports, consumer and political social to identify and test novel ways to grow SentinelOne’s audience and deepen community engagement

Analytics & reporting: Work with comms leadership and the social media team to establish meaningful performance indicators and report on always-on tactics as well as specific campaigns

Benefits

Incentive-based Wellness Challenges

Medical, Dental & Vision

Gym Reimbursement

Career Wellness Perks

Mental Health & Mindfulness

Paid Parental Leave

401k

Flexible Spending Accounts

Short & Long Term Disability Insurance

Employee Assistance Program

Life Insurance

Unlimited Time Off

Paid Sick Time

Paid Holidays

Happy Hours

Parties & Celebrations

Team Building Activities

All-Hands & Town Hall Gatherings

Qualifications

The ideal candidate is a standout content creator — someone who instinctively knows how to make an audience stop scrolling — with direct experience in B2C and B2B social media management

Cybersecurity knowledge and experience a plus — but we’re just as interested in your ability to translate complex ideas into content people actually want to watch or read

3–5 years of experience in social media, content creation or digital media — ideally with time spent in or adjacent to consumer brands, sports media, political communications, or entertainment

Comfort leading and partnering across cross-functional initiatives spanning marketing, product, partner, HR, IR and other teams

Deep understanding of what makes content travel on LinkedIn, X/Twitter, Instagram, YouTube, Reddit and TikTok — including platform-specific formats, algorithms and audience behaviors

Bachelor’s degree in Marketing, Communications, Journalism, Media, or a related field

Highly organized, self-directed and able to manage multiple workstreams without losing quality or speed

Proficiency in social media management tools (e.g. Sprout, Sprinklr, Khoros) as well as content creation tools and AI applications

Proven track record as a hands‑on content creator: you can shoot, edit, write and publish without waiting on an agency or a production team

Exceptional copywriting and storytelling skills, with range across tones (authoritative, punchy, human, urgent)

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