Marketing Coordinator – Greenbush

Position Overview

The Marketing Coordinator – is responsible for developing and executing plans and strategies to drive sales for the company, service, or product for Central Boiler Companies. In this role, you will contribute to existing marketing programs, while assisting with the development of new initiatives aligned with company and client goals. You will create engaging and on-brand graphics for a variety of media, manage social media and assist with websites as assigned, and create and deploy emails to end users and Dealers along with ad campaigns targeting potential Dealers and retail consumers.
Responsibilities

Support Corporate and Dealer marketing efforts for brands as assigned
Liaise with Marketing team members and IT web developers regarding website changes
Perform other duties as assigned
Department

Marketing
Location

Greenbush (Onsite)
Reports to

Corporate Communications
Number of Positions

1
Position Type

Full-Time
General Responsibilities

Support Corporate and Dealer marketing efforts for brands as assigned
Liaise with Marketing team members and IT web developers regarding website changes
Perform other duties as assigned
Corporate Marketing Support Responsibilities

Monitor, maintain and assist with the implementation of company’s web presence through social media, developing brand awareness, online communication, emails and generating inbound traffic
Plan, design and implement a social media schedule and digital media campaigns to promote products, company culture and brand
Analyze reports, KPI’s and perform tests to determine success of social media efforts
Respond in a timely manner to social media communications and messages to generate satisfied customer reviews
Collaborate with other departments (customer service, sales, etc.) to manage reputation and coordinate actions
Utilize creative marketing skills to help generate brand awareness, sales and promote customer service through social media networks and emails
Plan, design and implement advertising strategies including print ads, and paid digital advertising such as Facebook, LinkedIn and Instagram ads
Review and prepare marketing activity reports and metrics for measuring campaign and program success
Record advertising data in a database with the following additional information; advertising orders (dates, sizes and costs), publication contact information, ad format requirements, circulation and other information as needed
Verify and approve advertising invoices
Assist with development of websites to improve user experience and SEO best practices
Assist with email marketing campaigns
Dealer Marketing Support Responsibilities

Plan and design prospective dealer campaigns for the Dealer Development Team
Create and distribute Dealer communications, including but not limited to monthly marketing newsletter and Dealer Bulletins to dealers
Create and update ad slicks and point of purchase materials for dealer use
Maintain documents on the Dealer E-Comm site such as forms, programs, promotional materials utilizing the Dealer Website Document Management program
Required Knowledge, Skills, And Experience

Bachelor’s degree in Marketing, advertising or communications or relevant work experience
Knowledge of digital marketing, content marketing, and social media marketing
Attention to detail, accurate and high-quality work, organized with the ability to prioritize workload
Strong written and verbal communication skills along with excellent interpersonal and customer service skills
Strong problem-solving capabilities, sense of responsibility and self-motivation
Collaborate and build excellent relationships with cross-functional teams
Intermediate computer and software skills including Photoshop, Illustrator, InDesign,and MS Office
Innovative and creative mindset
Preferred Qualifications/Selection Criteria

Project Management experience
Experience with research using data analytics software
Physical Requirements Such As Below

Generally, spend the workday sitting at a workstation and operating computer devices such as, but not limited to keyboard, mouse and screen, performing repetitive motions that involve or affect the hands, head and other parts of the body. May include bending, squatting, reaching and lifting.
Compensation

Compensation: The salary range for this role is $25.00 to $32.00 per hour with overtime available. The salary range for the position will be determined by several factors, such as the candidate’s previous related work experience, education, knowledge, technical skills, performance and abilities. Benefits include: Bonus, Health, Dental, Vision, LTD, Life+AD&D, PTO, Paid Holidays, Wellness Incentives, 401k Match, Family-Owned & Values Driven

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