GenAI Creative Specialist

GenAI Creative Specialist

Our client, a Mass Media and Entertainment company, is looking for a GenAI Creative Specialist for their San Francisco, CA/Burbank, CA/Boston, MA/Hybrid location.
Responsibilities:

Hands-on GenAI creative production
Lead production of text-to-video, image-to-video, and text-to-image tools to rapidly create and iterate on assets for major campaigns
Generate short-form video ads (6–30s) end-to-end (primarily in Runway) and produce static ads/variants for testing
Generate structured variations across hooks, pacing, and visuals
Translate creative briefs and hook ideas into mobile-first concepts optimized for feed placements
Iterate creative based on performance signals such as IPMs, CTR, CPI, and ROAS
Frameworks & output scaling
Maintain organized output management (iteration tracking, file naming/versioning, exports, and handoff-ready packages)
Develop and maintain a library of reusable prompt frameworks (hook styles, visual treatments, camera language, pacing, character/style consistency)
Continuously refine workflows to improve speed, volume, repeatability, and quality
Share learnings and frameworks with the broader GenAI innovation pod through documentation and examples
Participate in creative reviews with a performance-first mindset
Ensure creative quality
Curate and refine GenAI outputs to meet quality bars for clarity, readability, and thumbstop impact
Ensure outputs stay on-brand and align to responsible AI guardrails
Requirements:

Familiarity and comfortability with Gen AI tools
1+ year; curiosity around GenAI use cases and flexibility with which AI tools you are comfortable using.
Experience building marketing creatives
1+ years; portfolios are a big plus. Experience utilizing GenAI to create marketing materials that will perform well in a UA capacity is a massive bonus.
Creative production and postproduction skills
3+ years; experience using AfterEffects, CapCut, Photoshop, etc. Ability to edit and manipulate creative inputs to translate to marketing materials. Familiarity with ticketing systems such as Asana or Jira.
Nice to have skills / preferred requirements:
Bonus for mobile UA ad creative (short-form video and statics).
Mobile gaming experience.
Passion for other client IP.
Soft skills:
Manages outputs in an organized way, including iteration tracking, naming/versioning, exports, and handoff-ready files
Mobile game experience: background in performance creative / mobile UA ad creation
Creative technologist mindset with strong visual instincts and comfort experimenting across tools/workflows
Collaborative, lowego teammate who thrives in fast-moving, experimental environments
Passionate about games
Passionate about Game of Thrones/House of the Dragon.
Technology requirements:
Hands-on experience creating short-form video and static images using generative AI tools (Runway preferred).
Advanced prompt engineering: able to build and maintain a library of reusable prompt structures, seeds, and style/model configurations to deliver consistent, on-brand outputs at scale
Performance-driven mindset: comfortable using CTR, IPM, CPI, and ROAS to guide iteration and generate structured creative variations
High-volume, fast-iteration work style: enjoys rapid testing, learning loops, and continuous improvement over polish
Familiarity with multiple GenAI tools beyond Runway (e.g., Sora) and knowing when to use which
Strong portfolio/reel showcasing mastery and creative integration of Generative AI content into finished campaigns.
Story behind the need – business group & key projects:
Team culture/work environment: We have a tight-knit, performance-driven, creative, and supportive team with a startup mindset.
Key projects: Focus will be Game of Thrones Dragonfire.
Years experience: 3+ years in a creative production role (motion / editing / design / content creation), with 1+ year using GenAI tools in a professional or production setting
1+ year of mobile gaming & mobile gaming marketing experience.
Why Should You Apply?

Health benefits
Referral program
Excellent growth and advancement opportunities