Pinterest Content & Marketing Specialist (Organic & Paid)

Responsibilities

Execute a daily Pinterest strategy by creating and scheduling high-quality organic content.
Set up, monitor, and optimize Pinterest Ad campaigns (Promoted Pins) to drive traffic and conversions.
Design visually stunning Standard Pins, Video Pins, and Idea Pins.
Conduct keyword research and write SEO-optimized pin titles, descriptions, and board descriptions.
Manage and curate niche-specific boards (e.g., Organic Bathrooms, Terracotta Kitchens).
Track performance for both organic and paid efforts, providing monthly reports on growth and ROI.
High-Fidelity Visual Storytelling: Create high-definition macro video pins (45–90 seconds) highlighting the tactile textures of Marble Systems natural stone tiles & slabs and Country Floors' artisanal tiles.
Digital Moodboards: Utilize Pinterest’s Collage and Remix tools to pair our stones with complementary interior elements (e.g., brass fixtures, paint swatches) for complete room visualizations.
Catalog & E-Commerce Integration: Optimize our Pinterest Catalog Feed to ensure Dynamic Product Pins accurately reflect inventory and drive users directly to our sample order pages.
Long-Tail SEO & Seasonal Planning: Target highly specific keywords (e.g., "bookmatched marble master bath ideas") and schedule seasonal content 3–6 months ahead of peak renovation seasons.
Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
Proven experience in Pinterest marketing (organic growth and paid ads).
Hands-on experience with Pinterest Ads Manager.
Strong visual aesthetic and graphic design skills (Canva, Adobe Creative Suite, and AI programs).
Deep understanding of Pinterest SEO and search intent.
Excellent English copywriting skills with a focus on luxury branding.
Preferred

Experience in the architecture, design or building materials industry .
Familiarity with the US and European architectural and design markets .

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