Category Content Lead- Home

Category Content Lead

Target is an iconic brand, a Fortune 50 company and one of America's leading retailers. Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in a fast-changing retail environment? Are you curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Ops Team, whose goal is to offer guests a seamless online shopping experience across our platforms.
PRIMARY FUNCTION
Lead PDP content strategy for an assigned pyramid, ensuring guest-first, on-brand content that drives conversion and meets quality and compliance standards.
Partner with key internal brand stakeholders (Product Design & Development, Owned Brand Management, Creative, Site Merchandising, Merchandising, and Item capabilities) to create category-relevant Item content.
Manage relationships with external Merch vendor partners, and third-party content providers to identify new content capabilities and optimize performance.
Scale content through strong workflows, tools, and budget management.
Images/video: benchmark competitive landscape to understand relevant photography style, integrating user generated and social content needed to create the best guest experience.
Features & Long-Copy: Collaborate with internal partners to identify important product attributes for use in long-copy and feature content on PDP. Implement the best format for copy and feature content based on category needs to drive SEO/AEO.
Vendor Negotiations (Third Party Content Providers): Work with relevant third-party data and content providers, partnering to align services provided, contract pricing, contract negotiations and relationship management.
Product Title: Understand external and internal search trends to advocate for improved Product Title work within the Item team.
Working with the Product Content Planner, develop goals for product content coverage and conversion impact that reflect best-in-category content positioning for the digital channel.
REPORTING/WORKING RELATIONSHIPS
Reports to Director, Product Content
About You:
Four-year college degree with focus in business, marketing, editorial/creative, or related field preferred.
5-10+ years experience within Product Content, Marketing, Site Merchandising, Item or Merchandising
Digital, e-commerce experience highly preferred
Proven leadership and decision-making skills
Strong partner relationship skills
Strong planning and organization skills
Assertiveness and strong initiative to drive change
Strong detail orientation with high degree of accuracy
Ability to be flexible, adapt quickly and work with ambiguity
Strong creative problem solving skills
Strong communication, presentation skills
Strong execution skills, self-motivated, able to set work plans and prioritize
Self-starter and able to thrive in a highly dynamic environment
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target's needs. A Hybrid/Flex for Your Day work arrangement means the team member's core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.