Caterpillar, Inc. is seeking a senior digital marketing leader to oversee CAT Digital's eCommerce paid media team, shaping customer journeys and media plans to drive acquisition and retention. You will guide a group of paid media experts, strategists, and agencies, balancing large budgets to optimize ROAS and conversions.
The role emphasizes collaboration with dealers and internal partners across regions, fostering inclusion, strategic thinking, and strong performance culture.
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Global Ecommerce Marketing Lead
Caterpillar · Westminster, CO, USA ·
- Job type:
- Full Time