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Senior Director, Go-To-Market Strategy & Execution

Varsity Brands · Farmers Branch, TX, USA ·

Pay:
180.000 - 240.000
Job type:
Full Time

BSN SPORTS, A VARSITY BRANDS COMPANY, based in Farmers Branch, TX, is seeking a Senior Director of Commercial Strategy & GTM. The role reports to the Chief Commercial Officer and drives alignment across Sales, Marketing, Digital, and Customer Experience to deliver strategic initiatives.
The role emphasizes governance, orchestration, and execution excellence, ensuring the commercial organization operates as a unified, field-ready go-to-market engine.

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