Performance Marketing Coordinator

The Performance Marketing Coordinator position at Paolucci Salling & Martin (PSM) Communication Arts is an entrepreneurial, solutions-oriented, highly organized and detail-oriented individual looking for near-limitless opportunities for growth, learning and exposure to performance marketing.In addition, this individual desires the exposure to a larger integrated marketing perspective that is critical to digital success and ensures inter-agency partnership with creative, interactive, account and production departments.It is critical that this individual brings a passion to the digital and performance marketing industry with a desire to partner, grow, and own initiatives in the agency.
Roles and Responsibilities

Coordinate the development, implementation, and optimization of performance marketing strategies across multiple channels (e.g., PPC, SEM, social media advertising, display advertising, programmatic) to meet and exceed client objectives.
Coordinate and conduct analysis of campaign performance, interpret key metrics, and provide actionable insights and recommendations for ongoing improvements.
Collaborate closely with cross-functional teams including creative, content, and analytics to align strategies and ensure cohesive campaign execution.
Manage budgets effectively, allocate resources efficiently, and optimize campaigns to achieve maximum ROI.
Stay updated with industry trends, emerging technologies, and best practices in performance marketing to continuously enhance campaign effectiveness.
Perform A/B testing, conduct experiments, and iterate on strategies to improve conversion rates and overall campaign performance.
Proficiency in managing various programmatic ads on platforms and secondary digital partners, ensuring strategic targeting, optimization, and performance tracking.
Experience in creating comprehensive reports using Google Data Studio or similar analytics tools to visualize campaign performance metrics, derive actionable insights, and communicate findings effectively to both internal teams and clients.
Contribute to AI visibility programs by advising on current trends, best practices, and actionable items in relation to AEO.
Preferred Certifications:

Retains certifications in the following media formats:Google Analytics Certified, Google Digital Marketing & Ecommerce Certified, Google Paid Search Certified, Google Display Certified, LinkedIn Ad Certified, TikTok Ad Certified, & HubSpot Certified
Experience working with Semrush or related programs for AI Visibility efforts and SEO
Requirements:

Bachelor’s degree in Marketing, Advertising, Business, or related field.
Minimum 1 year of proven experience in performance marketing, with a track record of managing successful campaigns across various digital channels
Ability to work across multiple accounts, clients, and industries in a fast-paced, deadline-driven environment.
Proficiency in performance marketing tools and platforms such as Google Analytics 4, Google Tag Manager, Google Ads, and Meta Ads.
Strong analytical skills with the ability to interpret complex data sets and draw actionable conclusions.
Excellent communication and presentation skills with the ability to articulate strategies, insights, and results effectively by speaking directly to the audience to compensate for different levels of knowledge in digital marketing.
Results-oriented mindset with a focus on driving continuous improvement and achieving KPIs.
Ability to navigate and leverage data visualization and analysis tools beyond Google Data Studio, demonstrating versatility in reporting and analytics.
Working knowledge of AI-based ad platforms and campaigns to ensure data quality and overall performance remains consistent.

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