Senior Paid Search Manager (SEM)

Senior Paid Search Manager

Same Seats. Better Prices.
Among the fastest growing technology companies, TickPick is reshaping the secondary ticket marketplace, putting money back in the wallets of live event-goers. Since inception, we have saved our customers over $55 million in service fees. Our BestPrice Guarantee backs up our promise to deliver better prices than our competition.
For the last five years, TickPick has been named a Deloitte Technology Fast 500 award winner and has landed on lists of Inc. 5000's and Crain's New York Business' Fast 50.
If you are passionate about concerts, sports, or theater, and want to see your skills and experience have a direct impact on a fast growing company, TickPick is the place for you. We are building a lean, high-output engineering team committed to providing the most innovative, transparent, and cost-effective ticket marketplace in the industry.
We are hiring a Senior Paid Search Manager to own SEM end to end. For at least the first 12 to 18 months you will live in paid search: auditing the account, testing relentlessly, building automation alongside engineering, and scaling our search budget efficiently. This is deep, hands-on channel craft for someone who wants to run the account themselves and shape the tooling around it, and it is scoped to grow with its results.
What you'll accomplish in your first year:
A fully audited account (structure, assets, settings, and tracking) and the optimization roadmap that comes out of it.
A disciplined test-and-learn program across major platform capabilities, including AI Max and other Smart Bidding approaches.
Customer-match-based bidding strategies and incrementality testing that calibrate our targets and attribution.
AI-driven automation that builds on the work TickPick has already shipped, not a restart.
Responsibilities:
Own paid search strategy, execution, pacing, and optimization end to end.
Build and refine campaign structure across brand, non-brand, competitor, event, seasonal, and promotional categories, managing keyword coverage, bids, copy, and targets.
Manage the account actively, making multiple bidding, budget, and pacing updates per day.
Run the tactical craft: search-term mining and negative-keyword hygiene, RSA and asset-level creative testing, and Quality Score diagnostics across landing page experience, ad relevance, and expected CTR.
Plan for seasonality around the sharp, predictable spikes of major on-sales, using seasonality adjustments and data exclusions to keep bidding ahead of demand.
Develop advanced bidding frameworks beyond platform defaults (tCPA, tROAS, value-based bidding).
Build the test-and-learn roadmap for major platform capabilities, including AI Max and other Smart Bidding forms.
Build or co-build AI and automation tooling for auditing, bid and budget optimization, and reporting, and own AI or ML integration into the channel.
Optimize against CAC, CPA, ROAS, and LTV, connecting channel results to business outcomes.
Protect conversion tracking and measurement integrity, including enhanced conversions and value accuracy, since every bidding and budget decision downstream depends on it.
Run incrementality testing (geo holdouts, brand-search pause tests) to isolate paid's true contribution and calibrate targets and attribution.
Monitor competitor activity through Auction Insights and adjust strategy and pacing accordingly.
Manage budgets and forecasting, supporting business reviews with weekly reads and quarterly reviews.
Partner with Engineering, Data and Analytics, Creative, Brand, and Lifecycle, and work with web and product on landing page and message-match optimization.