PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Job Details
Description
About Gray Media
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Benefits

Comprehensive Medical(Rx), Dental, and Vision Coverage

Health Savings Account with Company contributions

Flexible Spending Account

Employer-paid life and disability benefits

Paid parental leave benefits

Adoption and Surrogacy Benefits

401(k) Plan, including matching and profit-sharing contributions

Employee Assistance Program

Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage

Paid Time Off, including Relocation PTO

Focus on Caring

Salary/Wage
$70,000 - $95,000/yr (DOE)

Shift And Schedule
Mon. - Fri. (or at Manager's Discretion)

Job Type
Full-Time

Job Summary/Description
The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. This role requires sharp analytical skills, excellent communication, and the ability to work quickly and accurately in a fast-paced digital agency environment. The ideal candidate is detail-oriented, proactive, and confident in navigating native ad platforms while supporting cross-functional teams with clear insights and fast turnarounds.

Duties/Responsibilities Will Include (but Not Be Limited To)
Campaign Execution & Platform Expertise

Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.

Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.

Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.

Optimization & Performance Management

Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.

Analyze data to optimize bidding, targeting, and ad relevance.

Run A/B tests and continuously improve quality scores and conversion performance.

Communication & Collaboration

Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.

Translate performance insights into actionable recommendations for account managers and strategists.

Maintain excellent written and verbal communication to support a client-first, service-focused environment.

Reporting & Analytics

Monitor campaign pacing, delivery, and KPIs daily.

Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems.

Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

Qualifications/Requirements

3+ years of hands-on experience managing paid search campaigns.

Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.

Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.

Excellent analytical skills with the ability to interpret data and present insights clearly.

Strong written and verbal communication skills.

Ability to manage multiple projects, prioritize tasks, and meet deadlines

GDM-TV/Gray Media is a drug-free company

Additional Info
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

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