Director of Ecommerce

About Cinq à Sept

Sharing its name with the French term for the liminal moment linking late afternoon and early evening, Cinq à Sept brings the intriguing tension between day and night to a new advanced contemporary collection. Inspired by the hours between 5 and 7 p.m., when city streets are awash in the warm glow of the vanishing sun and office desks are abandoned for cocktails and as-yet unknown possibilities, Cinq à Sept embodies a deliberate balance between sophistication and ease, youthful daring and confident allure. The collection’s modern feminine aesthetic embraces unexpected details and striking silhouettes, resulting in clothing that draw their romance and sexiness from the woman wearing them.
ROLE OVERVIEW

The Director of E-commerce will serve as the operational and analytical engine behind our digital business. This leader will drive the day-to-day execution of all e-commerce and digital retail initiatives, ensuring Cinq à Sept delivers a beautiful, high-performing, customer-centric experience across every touchpoint.
This role partners closely with the EVP of Brand Marketing & Direct to Consumer on channel strategy, revenue planning, and both short- and long-term growth. You will also collaborate with the VP of Marketing and cross-functional partners across product and sales to translate brand campaigns and product priorities into exceptional commercial results.
YOUR RESPONSIBILITIES

This role is critical to the success of our DTC business. While core responsibilities are outlined below, the position will continue to evolve as digital trends and consumer behavior shift.
E-commerce Strategy & Execution

Own the daily management of the e-commerce channel, including site merchandising, PDP optimization, navigation, digital marketing, calendar management, and on-site storytelling to drive traffic and conversion
Execute against strategic goals for the brand and channel in partnership with the EVP (Marketing & DTC), Head of Marketing, Head of Planning, and Head of DTC Buying
Identify new revenue opportunities, growth levers, and customer-experience enhancements across the digital funnel
Manage digital marketing agency partners to ensure alignment on overall strategy while driving day-to-day performance
Lead, develop, and mentor a high-performing team across retention, UX, customer service, platform management, and app-stack operations
Inform a comprehensive, platform-specific digital marketing strategy that enhances the customer journey across all channels and aligns with business objectives
Digital Operations, Site Experience & CRM

Oversee end-to-end site execution, including homepage refreshes, collection launches, product uploads, QA, UAT, and seasonal content updates
Ensure site performance meets brand standards for speed, UX, and conversion
Optimize the full user journey—from prospect to buyer to post-purchase advocate—implementing best practices that strengthen site functionality and performance
Partner with global IT, developers, Shopify Plus experts, and digital vendors to maintain a seamless, scalable infrastructure
Evaluate CRM capabilities and implement reporting frameworks to assess customer health, retention, and engagement opportunities
Digital Marketing

Collaborate with the marketing team to build a cohesive digital marketing plan aligned with the brand calendar
Manage and optimize the paid digital media agency and budget with a focus on efficiency, incrementality, and revenue contribution
Oversee development of customer-journey frameworks across acquisition, onboarding, retention, reactivation, and win-back
Own the digital marketing and retention calendar in partnership with cross-functional teams, ensuring alignment with merchandising and brand priorities
Partner with marketing and creative on all direct-mail initiatives and ensure site experiences and customer journeys are optimized to support acquisition
Oversee and manage digital analytics and KPIs, reporting weekly, monthly, and quarterly on performance and insights
Conduct post-campaign and post-event analyses, providing clear insights, rationale, and recommendations for future actions
YOUR PROFILE

Bachelor’s degree preferred, or 7–9 years of direct e-commerce management experience within apparel or fashion
Strong verbal and written communication skills
Ability to thrive in a fast-paced, highly collaborative environment
Experience with the e-commerce ecosystem and platforms such as Shopify, Farfetch, Meta, Google, and related tools
Ability to reprioritize projects frequently with agility and focus
Exceptional attention to detail and strong multitasking skills
Results-oriented, self-motivated, and driven by a strong sense of urgency
Proficiency in Excel required

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