Media Manager

A global consumer brand is seeking a hands‑on Media Manager to lead and execute paid media campaigns across traditional, digital, social, and ecommerce channels. The Media Manager will oversee the full campaign lifecycle from planning and budget allocation through buying, implementation, optimization, measurement, and reporting.

The company manages its media activity in‑house, so this person must be comfortable personally owning the work rather than primarily overseeing an outside agency.

Responsibilities

Develop and execute measurable, integrated media plans across digital, social, ecommerce, video, linear TV, and OOH

Manage the full campaign lifecycle, including strategy, budget allocation, buying, setup, implementation, optimization, measurement, and reporting

Plan, launch, and optimize paid social campaigns across platforms such as Meta, Pinterest, and TikTok

Manage search, ecommerce, and retail media campaigns, including sponsored products, sponsored brands, and display

Support the planning, execution, and performance tracking of traditional media campaigns, including linear TV and OOH

Build audience-targeting strategies using demographics, interests, retargeting, and lookalike audiences

Monitor campaign performance and adjust budgets, targeting, and channel strategy as needed

Manage direct relationships with media platforms, publishers, and vendors

Compile monthly performance reports and final campaign analyses

Translate campaign results into clear insights and recommendations for leadership

Partner with content, ecommerce, sales, and trade marketing teams

Stay current on media trends, measurement tools, platforms, and industry best practices

Qualifications

5+ years of experience in an integrated media role within an agency or in‑house environment

Hands‑on experience managing paid media campaigns across multiple channels

Strong digital, social, and ecommerce or retail media experience

Experience with traditional media, including linear TV and OOH

Demonstrated ownership of media planning, budget allocation, campaign execution, and optimization

Experience managing significant media budgets; exposure to budgets of approximately $5M or more is preferred

Ability to operate independently without relying on an outside agency for execution

Experience with ad‑management platforms, measurement tools, and web analytics platforms such as Google Analytics

Strong analytical, project‑management, and communication skills

High attention to detail and a proactive, roll‑up‑your‑sleeves approach

Ability to present media plans, performance results, and recommendations to leadership

Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred

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