Lead - Marketing Platforms & Personalization Strategist

Lead - Marketing Platforms & Personalization Strategist

The Lead - Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities; unlocking value for our customers, clients, and our organization. Collaborating with cross-functional teams, he/she will support the tactical business enablement of a transformative roadmap ensuring executional delivery of our Martec and other related value stream initiatives tied to omni-channel marketing; with a focus on evolving our marketing capabilities, channels, media and platforms that enable personalized customer experiences. Delivering on the marketing value stream OKRs, driving business growth through acquisition, customer engagement and retention strategies.
Essential Job Functions
Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations. - (20%)
Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices. - (20%)
Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or build channel-level performance trends, insights and learning agendas for new capabilities. Accountable for sharing performance insights with leadership and cross-functional teams. - (20%)
Collaborate with MCOE, Digital, Risk, Fraud, Client Partnerships, and other cross-functional team leads to define tactical business requirements in support of the Marketing Value stream operating model business case development, process enhancements related to new platforms, capabilities or to drive campaign efficiencies. - (20%)
Supports, and leads as appropriate, the coordination of leadership materials to ensure organization has visibility on acquisition trends, opportunities, and progress to goals. - (10%)
Implement necessary legal, compliance and ERM practices and/or documentation to remove barriers to execution and mitigate regulatory concerns. - (10%)
Minimum Qualifications
High School Diploma or GED
8-10 years experience in credit, loyalty, or marketing roles
Preferred Qualifications
Bachelor's Degree in Business Administration, Marketing, or related field of study
5+ years experience in omnichannel marketing
3+ years leading project(s) with cross-functional coordination and delegation responsibilities
Experience driving a strategy roadmap for marketing technology and capability enablement, especially Adobe-centric solutions.
Experience with Adobe marketing platforms and content workflow tools such as Workfront, Adobe Experience Manager and Adobe Journey Optimizer.
Experience with AI-enabled tools and emerging automation capabilities.
Skills
A/B Testing
Marketing Strategies
Performance Marketing
Financial Acumen
Email Marketing
Direct Marketing
Digital Marketing
Credit Card Marketing
Agency Relationships
Reports To: Senior Manager and above Direct Reports: 0 Work Environment
Normal office environment. (Remote or Hybrid), 3 to 4 days per month are required in office if within 60 miles of a posted Bread Financial location.
Travel
Ability to travel up to 5% annually
Physical and Mental Requirements To perform this job successfully, an individual must be able to perform each essential job function satisfactorily and meet the physical, mental and work environment requirements. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions, absent undue hardship.
Communicate/Hearing
Communicate/Talking
Stationary Position/Seated
Typing/Writing
Focus and complete tasks in situations that have a speed or productivity metric
Other Duties
This job description is illustrative of the types of duties typically performed by this job. It is not intended to be an exhaustive listing of each and every essential function of the job. Because job content may change from time to time, the Company reserves the right to add and/or delete essential functions from this job at any time.
Salary Range (unless otherwise noted below):
$112,400.00 - $179,900.00
Full Salary Range for position:
California: $129,300.00 - $224,900.00 Colorado: $112,400.00 - $197,900.00 New York: $123,600.00 - $224,900.00 Washington: $123,600.00 - $206,900.00 Maryland: $123,600.00 - $197,900.00 Washington DC: $129,300.00 - $206,900.00 Illinois: $112,400.00 - $197,900.00 New Jersey: $129,300.00 - $206,900.00 Vermont: $112,400.00 - $179,900.00 Ohio: $112,400.00 - $179,900.00 Maine: $112,400.00 - $179,900.00 Connecticut: $123,600.00 - $197,900.00 Virginia: $112,400.00 - $179,900.00
The actual base pay within this range may be dependent upon many factors, which may include, but are not limited to, work location, education, experience, and skills.
You must be work authorized in the United States on a full time basis without the need for any sponsorship now or in the future from any employer or organization. The Company cannot offer employment to F-1 (student) visa holders.
Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26. New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period). Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period. Hired associates can immediately enroll in Bread Financial's 401(k) plan.
All associates receive 11 paid holidays. Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off. Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time ("PSST") upon hire and at the beginning of each subsequent calendar year. Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year. Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December. You will be eligible for an annual incentive bonus based on individual and company performance.
About Bread Financial
At Bread Financial, you'll have the opportunity to grow your career, give back to your community, and be part of our award-winning culture. We've been consistently recognized as a best place to work nationally and in many markets and we're proud to promote an environment where you feel appreciated, accepted, valued, and fulfilledboth personally and professionally. Bread Financial supports the overall wellness of our associates