Director, Ad Ops

Marketing Technology Leader

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment. CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Responsibilities

Technology & Activation Group Leadership
Lead the development, documentation, and enforcement of client-specific intake and workflow governance processes, including JIRA intake, traffic sheet submission standards, taxonomy handoff protocols, revision management, approval workflows, and SLA adherence.
Maintain rigorous QA standards for regulated client environments, ensuring trafficking, tags, URLs, macros, platform IDs, and documentation are accurate, traceable, and aligned to approved workflows before handoff.
Work with media account teams to properly position and consult in the Technology & Activation capability
Engage with media team directors to scope client-by-client Technology & Activation Group personnel and deliverables
Manage assignment of resources across client teams
Along with other Publicis Collective digital leadership, manage Technology & Activation Group team members' training and career development
Create and distribute simple, comprehensive, and meaningful documentation that captures the development of processes and requirements
Technology Partner Adoption & Expertise
Work with account teams to ensure full knowledge and utilization of existing platforms and technologies. Work with vendors to provide training as necessary.
Work with account teams to determine pain points and gaps in current technology capabilities vs. ideal. Liaise between account teams and tech providers on product development roadmaps.
Provide POVs and assist in architecting solutions to implement under-utilized or new product advancements / capabilities
Work with account strategy and analytics teams to solve client specific business problems with technology solutions (insights, execution, measurement, etc.)
New Technology Solutions
Provide centralized point-of-contact between agency account teams and technology partners for potential implementation of applications to existing clients businesses; liaise with Publicis Media and Global TAAG leadership to ensure that all partnerships are fully vetted and strategically aligned
Develop TAAG team to provide POV and resources to account teams considering new technologies
Develop TAAG team to provide solutions architect services for utilizing new technologies
Develop TAAG team to design and develop training modules for new technologies
In the case that technology does not exist to meet a specific need, the TAAG director must be able to architect (or direct other TAAG team members to architect) a solution from the ground up, ultimately leveraging Publicis' technology team, or a third party, to build the solution into a marketable asset for Publicis Collective.
Thought Leadership
Provide industry perspective on ad/marketing tech trends to account teams and clients
Provide consultation and support for the development of tech and operations roadmaps within client LOB's
Responsible for staying abreast of emerging tools and technology and ensuring agency and clients are using the right solutions

Qualifications

Minimum of 7 years of experience working with marketing technology tools and data mining / business intelligence systems (e.g. ad server and dynamic creative technology, tag management systems, DMPs, verification measurement platforms, reporting and data modeling dashboards, etc.)
Knowledge of media buying purpose and process within agencies and client organizations
Knowledge of digital and traditional media planning, implementation, optimization and reporting process and technologies such as: Planning platforms/process, Ad Servers, Bid Management, DSP's, Research Partners, Reporting Partners, Tagging, Verification, Privacy, content management, site side analytics, audience intelligence, etc.
Marketing technology Platforms experience, working knowledge of:
Google360 products, including but not limited to Campaign Manager, SA360, DV360
Adserver/DCO/Verification tools: i.e. Innovid, Smartly, IAS, Doubleverify
DSP's i.e. DV360, The Trade desk, Amazon DSP
Tag Management i.e. GTM, Adobe Launch
Site measurement platforms i.e. Adobe Analytics, Google Analytics
Social platforms i.e. FB, Instagram, TikTok
Understanding of Technology platforms, databases, hosting environments, APIs, enterprise architecture/platforms, data structure/formats, programming logic, web dev platforms and technologies, etc.
Strong leadership and management capabilities, both operationally (to ensure that tasks such as reporting & trafficking are completed on time and accurately) as well as strategically (to ensure that guidance is given to all teams on how to enhance their work product, as the Technology & Activation matures in offerings and expertise)
Ability to work closely with senior agency leadership and account leadership (digital & non-digital) to provide strategic Technology & Activation direction to all account teams
Ability to cultivate excellent relationships with technology, data and research partners
Must be an adept communicator with the ability to explain intricate and complex technological details to individuals with varying levels of knowledge and experience.
Must actively develop junior TAAG talent and work with leadership to cultivate a consultative and growing team of advertising professionals and media tech pioneer
Must possess excellent English communication skills, both written and verbal.
Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $121,315.00 - USD $194,220.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.