Search Engine Optimization Analyst

The Opportunity:

The Search Engine Optimization (SEO) Analyst works in the office and is responsible for helping execute tasks related to Fisher Investments' SEO and reputation management strategy. This includes reviewing content for alignment with assignment requirements, producing reports on the performance of SEO strategies, collecting data on FI and competitors' websites, proposing refinement to strategies based on observed metrics, maintaining team documentation, and performing other duties as assigned to support our reputation management strategies.

The Day-to-Day:

Manages a program to ensure the elements are completely and efficiently meeting the business requirements

Manages all phases of various projects from envisioning through deployment

Reports on project and program performance to LCCD and other management

Identifies potential process improvements, recommends solutions, and implements solutions to improve the efficiency of the department

Coaches, mentors, and motivates junior team members

Works onsite, under direct supervision, in a team-based and open office environment

Additional responsibilities may include:

Perform keyword research and competitive analysis

Prepare dashboards and regular reporting for management

Coordinate off-page activities like influencer outreach

Monitor and evaluate search results and performance across the major search channels

Develops new reports for senior LCCD management

Maintains specific documentation related to the firm's SEO activities including, but not limited to, policies & procedures, test results, and project plans

Communicates project updates and outcome to stakeholders outside the Reputation Team

Your Qualifications:

Bachelor's degree or equivalent combination of education and experience required

At least 3 years of digital organic marketing, public relations, or equivalent experience preferred

Highly developed qualitative and/or quantitative skills required

Ability to analyze various situations and develop creative solutions

Excellent verbal and written communication skills

High level of attention to detail

Ability to adapt to changes in a fast paced, team environment

Ability to prioritize workload and manage time across various tasks

Proficient in Microsoft Office software

Proficient with web technologies such as HTML, CSS, JavaScript preferred

Proficient with SEO analysis tools such as ScreamingFrog, AHREFs, SEMRush, Moz, etc. preferred

Knowledge of website content and coding guidelines as provided by search engines with significant market share preferred

Compensation:

$80,200 - $115,000 base salary per year in the state of WA. New hires should expect to start at the lower end of the range depending on experience

Eligible for a discretionary bonus based on firm and individual performance

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

100% paid medical, dental and vision premiums for you and your qualifying dependents

A 50% 401(k) match, up to the IRS maximum

20 days of PTO, plus 10 paid holidays

Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care

This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER

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