Organic Growth - AEO/SEO Lead

Organic Growth Lead

From Fivetran's founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.
About the Role

We're looking for a strategic, results-oriented organic growth lead to drive our acquisition strategy across traditional search engines and emerging AI/LLM platforms. You'll directly shape the vision, strategy, and operating model responsible for driving measurable growth in organic visibility, discoverability, and pipeline through content creation across owned and earned channels. You'll partner closely with creative, product marketing, web, PR, and brand teams to identify content gaps and build plans, establish investment priorities, and ensure we're positioned to win across an increasingly complex discovery ecosystem.
Success in this role requires balancing long-term strategic thinking with a willingness to dive deep into execution. You'll establish our long-term strategy and priorities while remaining closely connected to the work

creating and reviewing content, measuring and evaluating performance, and continuously refining how we show up across owned and earned channels.
What You'll Do

Own our content-led AEO/SEO strategy, defining the prompts, topics, formats, and ecosystems that drive measurable growth in traffic, visibility, and pipeline
Identify and prioritize high-impact content opportunities across product areas, influencing cross-functional teams to bring that content to life
Map and optimize our presence across the full ecosystem of LLM-ingested content, including YouTube, Reddit, and review sites, to improve AI-driven discoverability
Design and execute a comprehensive off-page strategy, including link acquisition, digital PR, and authority-building initiatives
Own technical execution

site architecture, crawlability, structured data, and page performance

partnering with web development teams to ensure content is effectively surfaced, indexed, and performant
Build net new and repurposed content workflows, leveraging AI tools to accelerate scale and time to production
Lead the relationship with our agency, setting the brief, holding the work to a high bar, and course-correcting as the search landscape shifts.
Evaluate emerging trends in search, AI, content consumption, and digital discovery, translating market shifts into strategic opportunities
Track and report on organic performance (both SEO and AEO), translating traffic, visibility, and pipeline data into a clear narrative for leadership
Skills We Are Looking For

A proven track record of growing qualified organic traffic and visibility through content strategy and creation
A demonstrated point of view on modern organic growth, with a proven ability to anticipate and capitalize on shifts in search, AI/LLM, and digital discovery
Experience creating technical content across multiple platforms and channels (YouTube, social, review sites, etc)
Strong technical AEO/SEO fundamentals: site architecture, crawlability and indexation (including access for AI crawlers), structured data and schema markup, Core Web Vitals, and content formatting
Analytical mindset and comfortable pulling reports, diagnosing performance shifts, and quantifying opportunities
Hands-on experience using AEO/SEO tools such as Conductor and Profound to drive strategy.
Hands-on experience managing an agency relationship
Technologies You Will Use

Profound and/or Conductor
Semrush
Google Search Console
Google Analytics (GA4)
Screaming Frog
Amplitude
Looker