Digital Creative Concept Social & Performance for dm-drogerie markt

Digital Creative Concept

Social & Performance

for dm-drogerie markt

Berlin, DE | Germany (REMOTE) | Stuttgart, DE
WongDoody, with more than 2,000 colleagues in 24 design studios on four continents

a highly collaborative team of experts for product experiences, digital marketing, and immersive technologies. Our solutions arise where creativity and technology meet

with a clear focus on the needs and experiences of users. Whether augmented reality, digital twins, AI ecosystems, omnichannel commerce, or integrated campaigns: we create connections between people and brands

in B2B as well as in B2C.
As part of the global technology innovator Infosys, we have the necessary scaling and expertise to make big ideas a reality

and implement them worldwide.
WongDoody xdm
For dm-drogerie markt, Germanys most popular retailer, we have been the digital lead agency since 2010 and have accompanied the company at every step of its transformation from brick-and-mortar to omni-channel.
In close cooperation with the dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds develop the strategy and e-commerce platforms for dm in these countries and take care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.
Our local benefits
Flexible working hours
Work from wherever suits you. At home or in the office, as you prefer
Work for strong brands and clients we believe in
Contribution to the Urban Sports Club
Employee benefits & discounts via corporate benefits
Open-minded & nice people in all teams
What you can expect
You develop creative social and performance concepts for our customer dm-drogerie markt

from the first idea to the implementable measure.
You translate campaign ideas into channel-appropriate social concepts and develop formats, mechanics, and creatives for platforms like Instagram, TikTok, Meta, or Pinterest.
You think social first: you develop formats, hooks, storylines, and content ideas that generate attention and deliver performance.
You work closely with design and account management and bring creative ideas into implementation.
You moderate creative workshops and brainstorming sessions and develop ideas further with your team.
You analyze trends, platforms, target groups, and competitors and derive relevant creative opportunities from them.
You accompany projects from the first idea to the implementation and ensure that concepts become strong social creatives.
You present your ideas convincingly to customers and colleagues.
What you bring with you
At least 3-5 years of experience as a conceptor, creative, or copywriter

in the social or digital agency environment.
You know social media not only privately, but you understand how content works on different platforms and why it performs.
You have a good sense for ideas, storytelling, hooks, and channel-appropriate communication.
You understand the mechanics of performance marketing and can combine creativity with data and target group needs.
You develop concrete social measures, formats, and creatives from a campaign idea.
You write confidently and formulate ideas clearly, concisely, and target group-appropriately.
You work structured, think conceptually, and drive projects independently.
You feel comfortable in interdisciplinary teams and like to work with design, strategy, account management, and performance.
You create convincing presentations and can convey your ideas clearly and enthusiastically.
You are curious, observe trends and AI developments, and like to try out new formats.
Very good German skills in speech and writing, English is a plus.
Sounds like you? Then grab your laptop and apply

we look forward to having you on our creative journey!
For us, its all about your personality and your professional skills. Your gender, age, or appearance, your origin, or sexual orientation play no role for us

we are open to working with any person.
Note: This is a job advertisement from WongDoody GmbH with its seat in Germany. You can reach job advertisements from one of our WongDoody sister companies published via our website or other sources. For each job offer, the company that published the respective advertisement is solely responsible. Contact persons, required information, and applicable conditions may differ. You can find out here how the WongDoody GmbH processes your personal data provided in the application process.
If you have questions about the application process, please contact our People & Culture team directly at leonie.schaefer@odt.net