Primary Color Inc is hiring: Graphic Designer in Dallas

Reports To: Head of Creative & Technical Operations
Compensation: $55,000 – $70,000 annually, based on experience
Department: Creative / Design
ABOUT PRIMARY COLOR Primary Color is a brand execution company based in Dallas, TX. We turn a brand’s marketing vision into physical and visual reality — from product labels and folded cartons to in-store displays and trade show graphics. With offset, digital, and large-format printing, full finishing, and kitting/fulfillment all under one roof, we're a one-stop shop for brands that want consistency, speed, and a single point of accountability across every physical touchpoint.
THE ROLE We're looking for a Graphic Designer with 2–5 years of experience to help bring client brands to life across packaging and marketing/POP materials. This role leads with creative — concepting and designing labels, cartons, displays, and trade show graphics that are on-brand and visually strong — while also carrying enough production know-how to build files that are structurally sound and print-ready. You'll work closely with account managers and the Creative/Art Director to take a project from creative brief to a design our press and finishing teams can run with confidence.
KEY RESPONSIBILITIES Concept and design packaging artwork — labels, folded cartons, and other packaging formats — that reflect client brand standards and stand out on shelf.
Design marketing and POP materials, including in-store displays, banners, and trade show graphics.
Develop layouts, typography, and visual systems that stay true to each client's brand identity across formats.
Build designs on structural dielines with an understanding of print and production constraints, so concepts translate cleanly to press-ready files.
Prepare files with correct bleeds, color modes, and resolution for offset, digital, and large-format output.
Present design concepts internally and to clients, incorporating feedback through revision rounds.
Collaborate with account managers and the Creative/Art Director to interpret creative briefs and stay aligned with project goals and timelines.
Manage multiple design projects and deadlines simultaneously in a fast-paced environment.
Maintain organized file archives and follow established naming and version-control conventions.
REQUIRED QUALIFICATIONS 2–5 years of graphic design experience, ideally including packaging, POP/display, or brand identity work.
Strong portfolio demonstrating packaging and/or marketing material design, not just digital or campaign work.
Proficiency in Adobe Illustrator, InDesign, and Photoshop.
Working understanding of print production fundamentals — bleeds, color separations, dielines, and press-ready file setup.
Strong typography, layout, and visual design skills.
Ability to take creative direction and client feedback and translate it into polished, on-brand design.
Ability to manage multiple concurrent projects and hit deadlines.
PREFERRED QUALIFICATIONS Familiarity with large-format/wide-format design and output requirements.
Experience presenting concepts directly to clients.
Prior experience in a brand execution, packaging, or agency environment.

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