Business Development- Lead generation

Business Development Representative – Residential Real Estate

Compensation:
$80,000–$125,000 On-Target Earnings (OTE)

Base Salary:
$45,000 + Uncapped Commission

Industry:
Residential Real Estate | Manufactured Housing Communities

Focus:
Lead Generation | Digital Marketing | Inside Sales | Appointment Setting | CRM Management

Growth Opportunity:
Join a rapidly growing privately held real estate organization

About The Opportunity
Our client is a privately held real estate company that owns, develops, and manages manufactured home communities across the United States.

They are seeking a motivated Business Development Representative to join their growing team and play a key role in driving qualified buyer and renter leads for residential communities.

This position supports a high-volume sales team by generating leads, managing online property listings, qualifying prospective customers, and scheduling appointments—allowing Sales Consultants to focus on property tours and closing transactions.

The ideal candidate is organized, customer-focused, tech-savvy, and enjoys working in a fast-paced, goal-oriented sales environment.

What You'll Do Lead Generation & Customer Engagement

Respond promptly to online inquiries via phone, email, text message, and digital messaging platforms

Qualify prospective buyers and renters by understanding their needs, budget, timeline, and housing preferences

Schedule appointments for the sales team and maintain consistent communication with prospects prior to their visit

Build rapport with prospective customers while delivering an exceptional first impression of the community

Digital Marketing & Online Listings

Create and maintain compelling online listings across multiple advertising platforms

Coordinate with on-site teams to gather current home availability, pricing, photos, and property information

Edit photos and write engaging property descriptions designed to generate qualified leads

Ensure online listings remain accurate, up to date, and visually appealing

CRM & Sales Support

Maintain accurate lead activity, appointment scheduling, and follow-up within the CRM system

Track prospect communication and ensure no opportunities are missed

Support multiple communities or territories while effectively prioritizing incoming leads

Collaborate with sales, operations, and property management teams to deliver a seamless customer experience from inquiry through appointment

Performance & Process Improvement

Monitor lead generation performance and marketing effectiveness

Identify opportunities to improve lead quality, response times, and conversion rates

Support sales initiatives that increase occupancy and overall community performance

Consistently achieve individual performance goals and appointment-setting objectives

What You'll Bring

Previous experience in business development, inside sales, customer service, leasing, real estate, or digital marketing preferred

Strong communication and relationship-building skills

Ability to quickly establish rapport with prospective customers

Comfortable managing a high volume of inbound leads while maintaining outstanding follow-up

Experience creating online advertisements, listings, or marketing content is a plus

Proficiency with CRM systems and common digital marketing platforms

Excellent organizational and time-management skills

Strong attention to detail and ability to manage multiple priorities simultaneously

Self-motivated, adaptable, and driven to achieve performance goals in a fast-paced environment

Compensation & Benefits

$45,000 Base Salary

Uncapped Commission

$80,000–$125,000 On-Target Earnings (OTE)

Opportunities for career advancement within a growing real estate organization

Performance-driven compensation with unlimited earning potential

Why Join?

Strong Earning Potential: Earn $80,000–$125,000+ through base salary and uncapped commissions

Fast-Paced Environment: Work with a high-volume residential sales team in a dynamic real estate organization

Digital Marketing Exposure: Combine inside sales with online marketing, lead generation, and customer engagement

Direct Sales Impact: Generate qualified opportunities that directly contribute to home sales and occupancy growth

Collaborative Team: Partner with sales, operations, and property teams to deliver an outstanding customer experience

Career Growth: Join a privately held company with a growing portfolio of manufactured home communities nationwide

About The Company
Our client is a privately held real estate company that owns, develops, and manages manufactured home communities throughout the United States.

The organization is committed to providing quality housing while leveraging technology, marketing, and customer service to create an exceptional home-buying and leasing experience.

If you're a motivated sales professional who enjoys generating leads, engaging with customers, and helping drive residential sales success, we'd like to hear from you.

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