Communications & Employer Brand Specialist

Communications & Employer Brand Specialist
Job Category : Human Resources

Requisition Number : COMMU005252

Posted : August 3, 2026
Full-Time
On-site

Locations
Showing 1 location

Description
Department:

Human Resources

Location:

Thomasville

Reports to:

Manager, Internal Communications & Engagement

Position Summary
The Communications & Employer Brand Specialist develops and executes internal and external communications that support employee engagement, organizational alignment, recruiting initiatives, and employer branding. This role partners with Human Resources, Talent Acquisition & Development, business leaders, and other stakeholders to deliver clear, consistent, and engaging communications across multiple channels, exercising independent judgment in selecting the methods, content, and channels that best support organizational objectives.

The role is weighted approximately 60% internal communications, 30% recruiting and employer brand communications, and 10% administrative communications support.

Key Responsibilities
Internal Communications

Partner with Executive Leadership, Human Resources, Talent Acquisition & Development, and business leaders to identify communication needs and develop effective messaging solutions

Develop, write, edit, and distribute communications across multiple channels — email, intranet, digital signage, newsletters, leadership messages, and organizational announcements — consistent with brand standards, voice, and messaging guidelines

Create, publish, and maintain content on the company intranet and other internal communication platforms, recommending enhancements that improve accessibility and engagement

Coordinate content development, publication schedules, and distribution of employee newsletters and communication campaigns, including conducting employee and leadership interviews to develop stories and features

Coordinate messaging across business units and locations to ensure consistency and organizational alignment

Support communications for employee recognition programs, events, community involvement, and company initiatives, including new hire and milestone announcements

Support public relations initiatives, company announcements, and external communications as needed

Collaborate with Talent Acquisition to develop and promote content highlighting career opportunities, hiring events, internship programs, and company culture across recruiting and social media channels

Support Talent Acquisition's partnerships with schools, colleges, universities, workforce development organizations, and community organizations by developing marketing materials and executing employer branding initiatives

Execute established social media and employer branding strategies — creating, scheduling, publishing, and managing content across all company social media channels

Own the preparation, procurement, distribution, and inventory of recruitment marketing materials, career fair displays, branded merchandise, and event kits across all locations

Track, analyze, and report on social media and recruiting campaign performance; research industry trends and best practices in communications, employer branding, and recruitment marketing

Administrative & Communications Support

Maintain communication calendars, distribution lists, templates, brand assets, and content libraries

Support communication approval workflows, recordkeeping, and content archiving

Manage multiple communication projects simultaneously while maintaining quality, accuracy, and adherence to deadlines

Excellent written, verbal, and interpersonal communication skills

Strong editing, proofreading, and attention-to-detail abilities

Ability to develop compelling content tailored to diverse audiences

Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines

Sound judgment in recommending communication strategies and messaging

Strong relationship-building and collaboration skills

Creative thinking and storytelling capabilities

Analytical skills, with the ability to interpret engagement and communication metrics

Proficiency with Microsoft Office Suite, content management systems, and digital/social media platforms

Ability to adapt to changing priorities and business needs

Qualifications
Education Required:

Bachelor's Degree in Communications, Public Relations, Marketing, Journalism, English, Human Resources, or a related field

Experience Required:

0–3 years of professional experience in communications, public relations, marketing, social media, employer branding, recruiting marketing, or a related field

Experience Preferred

Experience creating content for internal communications, websites, newsletters, or social media platforms

Experience with content management systems, digital communication tools, social media analytics/scheduling tools, or design software such as Canva or Adobe Creative Suite

Experience coordinating events, promotional campaigns, or brand-related initiatives

Photography, videography, or basic video editing experience

Experience supporting recruitment marketing, employer branding, talent attraction, or community engagement initiatives

Contacts
Internal:

Human Resources Leadership, Talent Acquisition & Development Team, Executive Leadership, Plant and Functional Leaders, Corporate Communications and Marketing Personnel, Employees at all organizational levels

External:

Job candidates and prospective employees, schools/colleges/universities and workforce development organizations, social media and digital platform providers, vendors supporting communication/branding/recruiting, community organizations and chambers of commerce, media representatives and public relations contacts (as applicable)

Benefits of Being a Cleaver-BrooksEmployee:

Comprehensive benefits,including medical, dental, vision, maternity support program, discounted virtual physician visits, voluntary medical benefits (Critical Illness, Hospital Care, and Accidental Injury), FSA, HSA, life insurance, shorttermandlong-termdisability

Cash matching 401(k) plan

Employeeassistanceprogram (EAP)

Employee discount program

Paid time offand 11 paid holidays

Who is Cleaver-Brooks:

Cleaver-Brooks is the market leader in providing fully integrated boiler and burner systems. We lead the boiler/burner industry due to our unmatched distribution network’s ability to deliver the knowledge, service,training,and support that are essential to long-term performance. Our customers will tell you thatwe arethe only equipment provider that manufactures boilers, burners, controls, and a full array of ancillary and aftermarket products.They willalso mention that our unique single-source capability means that we can deliver fully integrated boiler room solutions that reduce overall costs andoptimizespace. It is our focus on products that deliver the most efficient, reliable,safe,and environmentally sustainable solutions that differentiate us in the marketplace. Cleaver-Brooks continues a 90+ year legacy of providing the customers we serve with extraordinary products designed to deliver unsurpassed performance through the power of commitment.

This descriptionindicatesthe general nature of the tasks and responsibilities required of positionsgiventhis classification. It is not intended as a complete list of specific duties and responsibilities. Nor is it intended to limit ormodifythe right of management to assign, direct, and control the specific duties of individuals performing this function. The Company reserves the right to change, modify, amend, addtoordeletefrom any section of this document as itdeems, in its judgement, to be proper.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.

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