Integrated Marketing Program Manager

Integrated Marketing Program Manager

The Consumer & Small Business Print Global Marketing organization is looking for an Integrated Marketing Program Manager to shape and orchestrate integrated marketing strategy across the print portfolio, spanning hardware, supplies, subscriptions, services, and emerging innovation areas, to drive business growth.
This role translates business priorities, customer and market insights and product roadmaps into cohesive marketing strategies, narratives, toolkits and activation plans. The ideal candidate is strategic, highly organized and comfortable operating in gray spaces

able to identify growth opportunities, align cross-functional teams and drive progress on high-priority initiatives with BU partners, PR & Communications, Product Marketing, Creative & Campaign teams. This person will help shift marketing approach from NPI/product-led to customer use case and solution-led

strengthening HP's category leadership and ensuring Print shows up with clarity, relevance and impact across launches, events, partnerships, retail moments and market activations.
Key Responsibilities

Global Marketing Strategy & Business Growth
Category Leadership & Marketing Drumbeat
Audience and Segment Activation Strategy
Cross-Functional Leadership and Strategic Influence
Qualifications and Experience

- 12+ years in a marketing function, product management, program management, or strategy and planning
- Proven ability leading complex, cross-functional global initiatives with multiple stakeholders
- Strong strategic thinking and business acumen, with ability to connect customer insights, product roadmaps, market dynamics, portfolio priorities, and execution plans
- Experience developing integrated narratives, marketing playbooks and toolkits, activation frameworks, launch plans
- Strong understanding of customer-led storytelling, with the ability to shift narratives from product features to use cases, benefits and customer outcomes
- Excellent communication and executive storytelling skills, with ability to synthesize complex inputs into clear recommendations and executive presentations
- Experience partnering with Comms, Events, Product Management, Product Marketing, Creative Strategy teams
- Highly collaborative, proactive and ability to drive outcomes without having formal authority
The pay range for this role is $130,700 to $205,200 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.
HP offers a comprehensive benefits package for this position, including:
* Health insurance * Dental insurance * Vision insurance * Long term/short term disability insurance * Employee assistance program * Flexible spending account * Life insurance * Generous time off policies, including; * 4-12 weeks fully paid parental leave based on tenure * 11 paid holidays * Additional flexible paid vacation and sick leave (US benefits overview)
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).