CW Social Media Intern (Fall 2026)

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities.
Residency in or relocation to Louisiana is preferred for all positions.
Strategic Communications team manages digital communications and marketing for the company, including through social and digital channels.
Coordinating the digital experience through our social media platforms for our customers includes managing internal and external customer relationships through a variety of online tools.
Social Media Intern Responsibilities Work with Digital Experience Manager to develop social media strategy and digital marketing plan
Create content for social, web, mobile and email distribution
Utilize digital marketing to connect consumer to resources and programs
Utilize online platforms to create and schedule content (we use Sprout Social)
Participate in brainstorming and strategy sessions of integrated campaigns
Support recruitment and retention efforts of our Social Media Ambassador program, "Social Shield"
Support Community Relations and Louisiana Blue Foundation team through digital channels
Support Human Resources Talent Acquisition team by promoting Generation Blue, our internship program
Support video production and online broadcast sessions by collaborating with Video Team
Run and analyze reports using Sprout Social platform and Advanced Listening tools
Conduct research on emerging trends in social media, digital marketing, mobile marketing and health information technology
Required Qualifications Degree program(s) / Current Status: Senior level undergraduate student with studies in communications, public relations, marketing, digital marketing or related field.
Cumulative GPA: 3.0+ GPA preferred; minimum cumulative 2.5 GPA.
Relevant Experience: Prior social media internship experience is preferred.
Must be active or be willing to be active on various social media channels.
Experience with social media management software, Google Analytics and industry related internship or professional work experience is a bonus.
Other Qualifications Prefer proficiency with social media content platforms and online reporting tools.
Must have working knowledge of Microsoft Office suite (Word, Excel, and PowerPoint).
Must demonstrate effective oral and written communication abilities.
Must demonstrate the ability to think analytically and present ideas professionally.
Self-motivated, adaptable to a changing work environment and team-oriented.
Must be able to work 20-25 hours per week.
An Equal Opportunity Employer
If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact recruiting@bcbsla.com for assistance.
PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)
We perform background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner. Additionally, we are a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.
Company Mission To improve the health and lives of Louisianians.
Company Vision To be the market leader that delivers unsurpassed value to our customers through partnerships across the healthcare system.
Blue Cross and Blue Shield of Louisiana is incorporated as Louisiana Health Service & Indemnity company and is an independent licensee of the Blue Cross and Blue Shield Association. Blue Cross and Blue Shield of Louisiana is licensed to sell products only in the state of Louisiana.

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