Brand Development Manager

What You Need To Know Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it’s a family-owned business with deep roots dating back to 1933.
Southern Glazer’s is proud of its well‑earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.
As a full‑time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax‑saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
Base salary , plus incentive compensation, with expected total first year earnings between $50,000 and $80,000.
By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Overview Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long‑term growth.
Primary Responsibilities Support accounts in trade channels including Off‑Premise, regional, and national customers
Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
Provide detailed tracking reports of wholesaler performance against agreed‑to supplier objectives
Develop key account relationships that deliver measurable results
Work with key assigned teams to deliver monthly goals (work‑withs, product training samples, etc.)
Create, coordinate, and attend on‑site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
Perform other job‑related duties as assigned
Additional Primary Responsibilities Minimum Qualifications Bachelor’s Degree or an equivalent combination of education and experience
Five years of industry related sales experience within the distribution, hospitality or supplier community
Valid state motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
Must be at least 21 years of age
Physical Demands Physical demands include frequently sitting and operating a motor vehicle
Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
May require lifting/lowering, pushing, carrying, or pulling up to 48lbs
EEO Statement Southern Glazer's Wine and Spirits, an Aff…?
If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com

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