Short Form Content Creator - Youtube / TikTok

WE'RE LOOKING FOR THE NEXT BIG CONTENT CREATOR

WESN is entering a rapid growth phase, and we are hiring a Short-Form Content Creator to take ownership of our YouTube Shorts and TikTok content.
Over the past four years, WESN has generated more than 600 million organic views across YouTube, Instagram, and TikTok. We currently have over 800,000 subscribers / followers between our channels, and we want to hand the reins to someone to build on that reach and continue making WESN one of the most recognizable brands on the internet.
This is a full-time, in-person position for someone who is all in. You should be based in Detroit, Michigan.
You will not simply be editing footage handed to you. You will be responsible for the entire short-form production process:
Brainstorming concepts
Writing scripts
Shooting content
Editing videos
Publishing consistently
Studying performance
Developing the next idea
In the beginning, you will be a highly capable, one-person content engine. Over time, the goal is for you to build and manage a larger team of creators around you.
This role will grow greatly in scope, responsibility, and influence as WESN grows.
KEY RESPONSIBILITIES

1. Short-Form Content Production

Reporting to the Creative Director
You will own the day-to-day creation of WESN’s short-form video content.
Develop original video concepts for YouTube Shorts and TikTok
Write scripts, hooks, voiceovers, captions, and shot lists
Shoot product, lifestyle, educational, and entertainment-driven content
Edit polished, platform-native videos from beginning to end
Add music, sound design, graphics, captions, and other finishing elements
Adapt quickly to changing formats, trends, and audience behavior
Maintain a consistent publishing schedule across both platforms
Your goal is simple: create content people stop scrolling to watch.
2. Creative Development

You will help define what WESN content looks and feels like online.
Brainstorm repeatable series, characters, formats, and content franchises
Turn product features and brand stories into engaging video concepts
Develop ideas that entertain first while naturally introducing the product
Find new ways to present everyday-carry products to a broad audience
Contribute concepts for product launches, collaborations, and campaigns
Build an ongoing bank of scripts, hooks, trends, and production ideas
You should constantly be thinking about what WESN can make next.
3. Channel Ownership

You will initially be given primary responsibility for WESN’s YouTube Shorts and TikTok channels. A community of over 800,000 followers / subscribers.
Own the content calendar for both platforms
Publish and optimize content for each individual channel
Monitor performance, audience retention, engagement, and growth
Identify which hooks, formats, topics, and editing styles perform best
Use performance data to improve future content
Test new approaches without waiting for perfect conditions
Help establish ambitious growth targets for each platform
You will be expected to understand both the creative and analytical sides of content.
4. Production Management

You will keep short-form production organized and moving.
Plan filming days and maintain a reliable production pipeline
Coordinate products, props, locations, talent, and equipment
Organize footage, project files, music, templates, and finished assets
Balance fast-turnaround content with larger, more developed productions
Ensure every video meets WESN’s visual and brand standards
Work efficiently enough to maintain both quality and volume
Great ideas matter, but they also need to be produced consistently.
5. Brand Storytelling

You will work closely with the Creative Director to translate the WESN brand into content.
Learn WESN’s products, history, design philosophy, and audience
Communicate product details accurately without making content feel like an advertisement
Maintain a consistent brand voice across every video
Capture behind-the-scenes moments from product development and launches
Help turn WESN’s people, products, and processes into recognizable stories
Protect the quality and reputation WESN has built online
6. Team Building and Leadership

The long-term goal is for this role to become the leader of WESN’s short-form production department.
As the channels and company grow, you will:
Help identify future creators, editors, and production support
Develop systems and creative standards for a larger content team
Train and manage additional content creators
Assign projects and oversee production schedules
Review work and provide clear creative feedback
Build a team capable of producing high-quality content at scale
We are not only hiring for what this role is today. We are hiring for what it can become.
WHO THIS ROLE IS FOR:

This role is ideal for someone who:

Lives and breathes short-form content
Is highly skilled in video editing
Is extremely self-motivated and ready to work in a fast-paced environment
Is comfortable behind and in front of a camera
Understands how to write strong hooks and hold attention
Wants to become a YouTuber, creator, or creative leader
Constantly studies YouTube, TikTok, and internet culture
Can take a loose idea and independently turn it into a finished video
Has strong creative instincts but is also willing to study the numbers
Is comfortable experimenting, failing, learning, and trying again
Can work quickly without lowering the quality of the final product
Is organized, dependable, and able to manage their own production schedule
Wants to build something for the long term
You do not need to come from a traditional agency or production background. A strong portfolio, clear creative instincts, and proof that you know how to make compelling content matter more.
This Role Is Not For Someone Who

Only wants to edit footage created by other people
Needs every concept and shot planned for them
Treats content creation as a standard nine-to-five desk assignment
Is uncomfortable appearing on camera when a concept requires it
Follows trends without understanding why they work
Is looking for a freelance, temporary, or part-time position
Is not interested in taking ownership of channel growth
This is a hands-on creative role with a high level of responsibility.
ABOUT WESN

WESN is a premium pocket knife and everyday-carry brand built around purposeful design, quality materials, and storytelling. We are a small team of passionate individuals who believe everyone in the world should carry a small pocket knife.
From small-batch collaborations to globally sold products, everything we create is designed to be carried, used, and loved.
We have executed viral campaigns with personalities including Shaquille O’Neal, Hasbulla, the cast & crew of Jackass, and more.
Our content has reached hundreds of millions of people organically, but we believe we are still at the beginning of what WESN can become online. This role exists because we are ready to take the next step, and we need someone who wants to help lead it.
POSITION DETAILS

Full-time position
In-person role based in Detroit, Michigan. (If you aren't based in Detroit, still apply)
Reports directly to the Creative Director
Hands-on responsibility for WESN’s YouTube Shorts and TikTok channels
Significant opportunity for creative ownership and career growth
Long-term opportunity to build and manage a content production team
SALARY + BENEFITS

Salary and benefits will be discussed during the application process. Please inquire for additional details.

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