Social Media Manager

Job Title: Social Media Manager

Experience:

2–3 Years
Location:

Delhi (On-site)
Industry:

Fashion / Textile / E-commerce
About Kapda Shop

Kapda Shop is one of India's fastest-growing online fabric destinations, offering thousands of premium fabrics to designers, boutiques, brands, and fashion enthusiasts. We are looking for a creative, trend-savvy, and execution-focused Social Media Manager who can build engaging content, lead a creative team, and grow our brand across digital platforms.
Key Responsibilities

Develop and execute social media strategies across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and emerging platforms.
Plan monthly content calendars aligned with marketing campaigns, launches, festivals, and trends.
Manage the complete content production process—from ideation to publishing.
Stay updated with the latest social media trends, viral content formats, Instagram features, and platform algorithms.
Create engaging hooks, captions, and content ideas that drive reach, engagement, and conversions.
Coordinate and execute influencer marketing campaigns, including creator sourcing, communication, campaign tracking, and performance analysis.
Ensure brand consistency across all social media channels.
Analyze performance metrics and optimize content based on insights.
Assist in planning photoshoots, product launches, and campaign executions.
Work closely with the marketing team to support paid campaigns and promotional activities.
Required Skills & Qualifications

2–3 years of experience

in Social Media Management.
Experience in the textile, fashion, apparel, or fabric industry is a strong plus.
Strong understanding of Instagram, Facebook, Pinterest, YouTube, and LinkedIn.
Basic knowledge of

Adobe Photoshop, Illustrator, Canva, or similar graphic design tools .
Basic video editing skills using

Premiere Pro, CapCut, VN, Final Cut, or similar software .
Up-to-date with social media trends, viral content, reels, and platform algorithms.
Strong English communication and copywriting skills.
Basic understanding of digital marketing concepts and customer journey.
Knowledge of influencer marketing, creator collaborations, and campaign management.
Familiarity with social media analytics and reporting.
Preferred Qualities

Camera-friendly and confident speaking in front of the camera.
Comfortable directing shoots and creating short-form video content.
Knowledge of DSLR cameras, smartphones, lighting setups, microphones, tripods, and other shooting equipment.
Creative thinker with excellent storytelling abilities.
Enthusiastic, proactive, and highly organized.
Strong multitasking and time management skills.
Capable of managing and motivating a creative team.
Detail-oriented with a passion for fashion, fabrics, and content creation.
Ability to work in a fast-paced startup environment.
Bonus Skills

Experience working with Shopify or e-commerce brands.
Knowledge of Meta Business Suite and basic paid advertising.
Understanding of SEO and content marketing.
Photography or videography experience.
Experience managing influencer databases and affiliate campaigns.
What We Offer

Opportunity to work with one of India's growing fabric brands.
Creative freedom to experiment with content.
Exposure to fashion, textile, and e-commerce marketing.
A collaborative and growth-oriented work environment.
Career growth opportunities based on performance.

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