Content & Organic Growth Manager (SEO-GEO)

As Content & Organic Growth Manager, you’ll own the editorial strategy and also do the work

Reporting to the Senior Marketing Manager, you’ll define the content strategy and roadmap, interview subject-matter experts, write and edit high-quality copy, own traditional SEO, pioneer our approach to answer-engine and generative-engine optimization (AEO/GEO), and measure the contribution to qualified demand and pipeline

You’ll use AI to move fast without ever compromising our quality bar. This is a hands‑on builder role for someone who is equal parts writer, strategist, and SEO/GEO operator

Content strategy & roadmap: Build an editorial roadmap based on customer questions, product priorities, search demand, category narratives, sales insight, and business goals

Writing & editing: Create clear, differentiated content across web pages, articles, case studies, guides, email, executive thought leadership, sales materials, social copy, ads, and video scripts

Subject‑matter development: Interview customers, executives, engineers, product, and sales; turn technical knowledge into credible, useful stories

SEO strategy & execution: Own keyword and topic research, search intent, content briefs, on‑page optimization, internal linking, content refreshes, and metadata for medium‑duty EV, fleet electrification, TCO, and incentive terms

Technical SEO partnership: Work with Web, Engineering, and agencies on crawlability, indexation, page performance, schema and structured data, redirects, canonicalization, and sitemaps

AEO / GEO: Develop a practical approach to visibility in AI‑powered search and answer engines (ChatGPT, Perplexity, Google AI Overviews) — citation‑worthy content, entity clarity, structured facts, expert sourcing, third‑party authority, and ongoing query monitoring

Content operations & governance: Own the calendar, briefs, workflow, approvals, CMS publishing, quality standards, content inventory, and selective use of contractors or agencies

Creative & community: Partner with our in‑house photographer, videographer, and motion‑graphics team to turn stories into visual content, and own day‑to‑day social and community management

AI‑assisted workflows: Use AI for research, drafting, and repurposing at scale while maintaining original thinking, factual accuracy, brand voice, and human editorial judgment

Distribution & repurposing: Partner with Growth, Product Marketing, Comms, Lifecycle, Sales, and Partnerships to extend each asset across channels and audiences

Story & messaging: Ladder all content to Harbinger’s positioning — ‘Familiar Form. Revolutionary Foundation.’ — and reinforce our perceptions in the market

Measurement: Report on qualified organic traffic, non‑brand visibility, AI citations/share of voice, conversions, and content‑assisted pipeline; use findings to improve the roadmap

What success looks like in the first 12 months:

A documented content and organic‑growth strategy tied to priority audiences, product themes, and measurable business outcomes

A consistent publishing cadence with stronger quality, clearer differentiation, and faster reuse across channels

Improved non‑brand visibility and qualified organic traffic for priority topics, plus an initial AI‑search (GEO) baseline and improvement plan

A repeatable subject‑matter‑expert workflow that produces credible customer, technical, and category content

Clear reporting connecting content and organic discovery to conversions, influenced pipeline, and sales usage

Benefits

Cruise into Vacations: Enjoy an exciting annual vacation stipend to help you recharge your batteries

100% Comprehensive Health Coverage: You and your loved ones are covered with top‑tier medical, dental, and vision insurance

Unleash Your Time: Take control of your work‑life balance. Salaried teammates receive flexible PTO and the freedom to celebrate holidays and wellness days as you see fit

Accelerate Your Wealth: As one of our first 100 employees, you’ll have the opportunity to rev up your financial future with early‑stage stock options

Fuel Your Day: Forget brown bag lunches; we’ve got you covered with paid lunches and dinners to keep you energized

4–7 years in content marketing, editorial, copywriting, SEO, or organic growth in B2B technology or another complex‑product category

Based in or able to relocate to the Garden Grove, CA area for on‑site work

Practical familiarity with AEO/GEO and AI‑search measurement — curiosity and discipline matter more than a mature playbook

Fluency using modern AI tools for research, drafting, and repurposing

An excellent writing and editing portfolio showing clarity, range, and the ability to explain technical subjects

Hands‑on experience with keyword/topic research, content briefs, on‑page SEO, internal linking, and performance reporting

Fluency with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, a CMS, and emerging AI‑visibility platforms

Working understanding of technical SEO and the ability to partner effectively with web developers or specialists

Experience in automotive, EV, fleet, transportation, industrial technology, or manufacturing

Social and community management experience, and the ability to direct photo, video, and motion‑graphics creatives

Experience with customer research, case studies, original data, or executive thought leadership

Basic knowledge of HTML, structured data, and a modern CMS (Webflow or similar)

Experience managing freelance writers, agencies, designers, or video partners

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