Growth Marketing & Digital Manager

We are seeking an experienced

Growth Marketing & Digital Manager

to lead the digital growth strategy across both businesses. This is a hands‑on role requiring creativity, analytical thinking and strong execution.

Key Responsibilities
Digital Marketing Strategy
Develop and execute digital marketing strategies for both businesses.
Build brand awareness and generate qualified leads for Regulatory consulting business.
Drive online sales and customer acquisition for E-commerce skincare.
Manage marketing calendars and campaign planning.

Social Media Marketing
Manage Instagram, Facebook, LinkedIn, Pinterest and other relevant platforms.
Create engaging content calendars.
Coordinate video content, educational posts and promotional campaigns.
Grow followers, engagement and brand reach organically.
Work with designers, photographers, influencers and content creators where required.

AI Search & Organic Growth
Optimise both websites for Google Search and AI-powered search platforms including ChatGPT, Google AI Overviews, Gemini and Perplexity.
Develop topical authority through educational content.
Create SEO-focused blog articles and landing pages.
Conduct keyword research and competitor analysis.
Improve website visibility and search rankings.

Website & Shopify Management
E-commerce skincare
Maintain and optimise the Shopify website.
Create new landing pages and product pages.
Improve website conversion rates.
Update promotions, banners and product content.
Monitor user experience and website performance.

Regulatory consulting business
Maintain and update the corporate website.
Publish articles, case studies and service pages.
Improve lead generation through website optimisation.

Email Marketing
Develop automated email journeys.
Manage newsletters and promotional campaigns.
Improve customer retention through lifecycle marketing.

Digital Advertising
Manage Meta Ads and Google Ads campaigns.
Improve return on advertising spend.
Test new audience segments and creatives.
Monitor campaign performance and optimise budgets.

Analytics & Reporting
Prepare monthly reports covering:

Website traffic
Organic search growth
AI search visibility
Lead generation
Social media growth
Conversion rates
Customer acquisition cost
Return on ad spend
Revenue generated from marketing activities

Provide recommendations for continuous improvement based on data.

Skills & Experience
Essential
8+ years of experience in digital marketing.
Strong knowledge of SEO and content marketing.
Experience managing Shopify websites.
Social media marketing expertise.
Google Analytics 4.
Google Search Console.
Meta Business Suite.
Canva
ChatGPT and AI productivity tools.
Excellent written English.

Preferred
Google Ads certification.
Klaviyo or similar email marketing platforms.
Basic HTML/CSS knowledge.
Experience with Ahrefs, Semrush or similar SEO tools.

Experience using AI tools for content creation and workflow automation.

Experience in healthcare, cosmetics, pharmaceuticals or e‑commerce.

Key Performance Indicators (KPIs)
Regulatory consulting business
Growth in qualified website enquiries.
Organic website traffic.
LinkedIn engagement and follower growth.
Search engine rankings for targeted services.
AI search visibility.

E-commerce skincare
Website traffic.
Organic search growth.
Social media engagement and follower growth.

Online sales.

Conversion rate.

Average order value.

Email marketing revenue.

Customer acquisition cost.

Return on advertising spend.

What We're Looking For
We are looking for someone who enjoys building brands from the ground up and is comfortable working across both B2B and B2C businesses.

The ideal candidate will:

Think strategically while being hands‑on.
Be proactive and highly organised.
Have a passion for digital marketing and continuous learning.

Use data to drive decision‑making.

Be comfortable working independently in a fast‑paced environment.

Why Join Us?
Work directly with the founders.

Own the digital growth strategy for two exciting Australian brands.

Opportunity to shape long‑term marketing direction.

Exposure to AI‑driven marketing, SEO, e‑commerce and regulatory consulting.

Flexible remote working environment.

Opportunity for career progression as both businesses continue to grow.

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