Digital Paid Media Manager

A fast-growing, multi-brand franchise organization is seeking a dynamic Digital Paid Media Manager to drive impactful advertising strategies and support the growth of its franchisee network. This is a chance to join a collaborative team dedicated to innovation, development, and real results.

Digital Paid Media Manager Benefits & Compensation

401(k) with company matching Comprehensive health, dental, and vision insurance Paid time off and parental leave Inclusive and dynamic culture Wellness resources Clear path for advancement and professional development

Digital Paid Media Manager Requirements & Qualifications

Bachelor’s degree; marketing, business, or related field preferred 3+ years of paid media experience, particularly in strategy, execution, and management Experience leading digital campaigns from concept through post-campaign analysis Strong analytical skills with the ability to interpret campaign data and deliver insight-driven recommendations Proficiency in web analytics and ad platforms, including Google AdWords, Google Analytics, WordPress, HubSpot, and Meta Business Suite Working knowledge of HTML and JavaScript development constraints Excellent communication, presentation, vendor management, and team leadership skills Must be able to work on-site daily in the Virginia Beach market

Digital Paid Media Manager Preferred Background & Skills

Experience with agency or multi-location digital marketing Prior oversight of franchise or distributed marketing programs

Digital Paid Media Manager Day-to-Day Responsibilities

Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for various brands and services Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns Manage relationships with external agencies and media vendors to meet deliverables and performance goals Oversee paid media budgets at both the national and local levels, maximizing lead generation and customer acquisition Track KPIs, analyze performance data, and provide strategic recommendations Create and maintain weekly, monthly, and quarterly paid media reports Support franchisees and internal teams with digital marketing guidance Assist with hiring, training, and managing digital marketing staff Stay current on the latest advertising technologies, AI integrations, and best practices

Join a company that values your expertise, fuels your growth, and rewards your impact!