LN Concerts, Latin Director, Regional Marketing - Northeast

Director Of Regional Marketing

We are currently looking for a Director of Regional Marketing. In this role, under the guidance of the Regional Marketing Management Team, you'll be responsible for marketing efforts for arena, stadium and amphitheater shows. This role will work hand-in hand with local teams, promoters and partners to make sure every event is a hit. The role will manage a small team that may consist of Marketing Managers and/or Marketing Coordinators.
Act as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for multiple Live Nation events primarily at the arena, stadium and amphitheater level
Manage and develop direct report(s)
Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans
Partner with the local talent buying team to manage the success of local events across multiple venues
Create impactful promotions for Live Nation events using multiple regional media partners
Manage multiple event advertising budgets
Compile and share extensive audience and artist demographic information to shape development of marketing plans
Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community
Partner with the Venue Marketing team to maximize show awareness on socials, in emails, on websites and in venue
Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools
Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR and content creation.
Work with internal stakeholders to provide post show marketing analytics recaps to artists
Coordinate street team and grassroots marketing efforts with local market contacts
Day of show event coverage as necessary
Bachelor's degree in marketing or a related field preferred, but not required
Strong organizational skills and attention to detail
Minimum of 6+ years prior experience in event marketing within an entertainment, sports or public assembly facility setting
Minimum of 6+ years prior experience managing local media relationships
Minimum of 6+ years working with artist marketing representatives
2+ years of experience managing direct reports
Professional experience working in the Latin music industry preferred.
Spanish fluency or professional working proficiency preferred.
Knowledge of both digital and traditional media, including paid social, programmatic, radio and grassroots.
Ability to thrive in a fast-paced & high-volume environment
Ability to troubleshoot and problem solve independently
Excellent communication skills, both verbal and written
Ability to work day, evening and weekend hours, based on the needs of daily business operations
Willingness to travel as needed
Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
WEALTH: 401(k) program with company match, stock reimbursement program
FAMILY: New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
OTHERS: Volunteer time off, crowdfunding match
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case-by-case basis.
The expected compensation for this position is:
$80,000.00 USD - $100,000.00 USD
** Pay is based on a number of factors including market location, qualifications, skills, and experience.
Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.