Senior Manager of Influencer Marketing

To drive measurable new-customer revenue, the full-time Senior Manager of Influencer Marketing will personally source creators, negotiate partnerships, manage the seeding operation, and develop a scalable influencer program in a remote work environment.
Key responsibilities

Manage the influencer budget, focusing on creator-sourced revenue and cost per acquisition
Oversee sourcing, outreach, negotiation, and relationship management across social media platforms
Establish and track a seeding operation to ensure effective conversion from gifts to purchases

Required qualifications

3-6 years of experience in influencer, creator, or affiliate marketing, preferably in DTC wellness, beauty, beverage, or CPG brands
Proven experience running a seeding or ambassador program with over 100 active creators
Familiarity with whitelisting and Spark Ads, with a focus on performance metrics such as CAC
Strong negotiation skills and the ability to maintain warm relationships with creators
Analytical skills to build tracking systems independently