Territory Event Marketing Manager (MA/RI/CT)

Territory Event Marketing Manager (MA/RI/CT)
Massachusetts

About Stronghouse
Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers’ attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.

Position Summary
The Territory Field Marketing Manager drives customer acquisition and brand awareness
through high-impact field marketing programs. This role leads to the recruiting, training,
and management of field teams while executing lead-generation strategies across events
and big-box retail locations. The ideal candidate is a hands-on leader with a proven ability
to scale high-performing teams and deliver measurable results.

Key Responsibilities

Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)

Lead onboarding, coaching, performance management, and team development initiatives

Execute training programs aligned with company standards

Manage and track KPIs including leads, appointments, conversion rates, and ROI

Plan and execute high-volume lead generation campaigns

Develop territory-specific strategies to maximize engagement

Coordinate event logistics including staffing, scheduling, and materials

Generate leads personally while leading by example

Build and maintain relationships with retail partners and event organizers

Oversee territory operations including event calendars, inventory, and logistics

Maintain CRM accuracy and provide performance reporting

Ensure compliance with company standards and partner requirements

Finding, coordinating, booking, and executing events within the territory

Maintaining labor and expenses within the budget

Qualifications

Experience hiring, training, and managing teams

Background in event marketing or big-box retail

Proven success exceeding lead generation targets

Ability to work evenings and weekends

Experience in fast-paced environments

Knowledge, Skills, and Abilities

Strong leadership and coaching skills

Excellent communication and interpersonal abilities

Sales-driven mindset and customer engagement

Ability to analyze data and optimize performance

Experience with CRM systems

Highly organized and results-oriented

Travel Requirements

Frequent travel within assigned territory

Regular on-site presence at events and retail locations

Travel for team oversight and event execution

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