SEO & PPC Manager

Compensation:

$75,000-$85,000 salary per year

We provide support to Cenvar Roofing & Solar, a growing roofing and solar company operating across Virginia, West Virginia, Tennessee, Maryland, and Pennsylvania. We value our team above all else and believe our people are central to our success. By joining Stego, you gain the stability of working in an essential and recession-proof industry while growing your career with a company that prioritizes people and champions our core values of Grit, Efficiency, Servanthood, Positivity, Integrity, Growth, and Self-Discipline.

About the Role
As the SEO & PPC Manager, you are responsible for driving our company’s digital growth by maximizing our visibility across search engines, AI-powered search platforms, and paid advertising channels. You will own the strategy, execution, and continuous optimization of our SEO, paid search, local search, and answer engine optimization efforts across multiple markets. This role is ideal for an analytical, self-directed marketing professional who thrives in a fast-paced environment and takes ownership of measurable business results. You will leverage data, emerging technologies, and market insights to improve lead generation, increase brand visibility, and maximize marketing return on investment. We are seeking someone who embraces change, proactively identifies opportunities, and continuously refines strategies to keep our company ahead of competitors.

What You'll Do

Manage and optimize Google Ads campaigns across Search, Local Services Ads (LSA), and Performance Max

Manage Microsoft Advertising (Bing) campaigns

Monitor budgets, bidding strategies, keyword expansion, negative keywords, and ad copy testing

Configure and maintain conversion tracking using Google Tag Manager and Google Analytics 4 (GA4)

Prepare weekly and monthly performance reports with actionable insights and recommendations

Manage Local Services Ads, including lead review, dispute management, and profile optimization

Optimize website content and structure to improve organic search rankings across all service areas

Build and maintain market pages and service pages to support SEO growth

Implement and maintain structured schema markup including FAQ, LocalBusiness, Review, and How-To schema

Develop and manage backlink acquisition strategies

Manage Google Business Profiles for all branch locations, including posts, reviews, photos, Q&A, and profile optimization

Develop and execute review generation strategies to strengthen local search rankings

Monitor local map rankings using Local Falcon or similar tools

Conduct technical SEO audits, resolve crawl issues, and improve site performance and Core Web Vitals

Perform keyword research, competitor analysis, and content gap analysis using SEMrush or similar platforms

Monitor competitor search rankings and AI-generated search visibility

Stay current on search engine algorithm updates and adjust strategies accordingly

Optimize website content for AI-powered search platforms including Google AI Overviews, ChatGPT, Perplexity, and featured snippets

Structure website content to improve Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)

Track AI-generated citations, brand mentions, referral traffic, and emerging AI search trends

Build dashboards and reporting systems that provide leadership with meaningful performance insights

Analyze website, campaign, and conversion data to support data-driven decision making

Recommend conversion rate optimization (CRO) improvements for paid and organic landing pages

Collaborate with Marketing, Sales, and Executive Leadership to support company growth objectives

Work collaboratively with leadership and internal teams to support company goals

Perform additional duties as assigned

Minimum of 5 years of experience managing both SEO and paid search campaigns

Strong understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and traditional SEO strategies

Proven success improving organic rankings, lead generation, and paid advertising performance

Strong analytical skills with the ability to interpret marketing data and communicate actionable insights

Experience managing Google Ads, Microsoft Advertising, Google Business Profiles, and Local Services Ads

Experience with Google Analytics 4, Google Tag Manager, and conversion tracking

Strong understanding of keyword research, technical SEO, and local SEO best practices

Excellent written and verbal communication skills

Ability to manage multiple priorities in a fast-paced environment

Self-motivated with strong organizational and problem-solving skills

Commitment to continuous learning and adapting to emerging digital marketing trends

Preferred Skills & Requirements

Experience with SEMrush or equivalent SEO auditing platforms

Experience with Local Falcon or similar local search tracking tools

Experience with HubSpot CRM and attribution reporting

Experience with Domo or similar business intelligence platforms

Experience with landing page optimization platforms

Familiarity with AI search visibility tools such as BrightEdge, Profound, or similar platforms

Experience in roofing, construction, solar, home services, or other multi-location businesses

Bachelor's degree in Marketing, Business, Communications, or related field

Health, dental, vision, and life insurance (available after 60-90 days)

401(k) participation with 4% employer matching contributions

PTO and 8 paid company holidays per year

Tuition-free college courses through our Education Program (up to $7K/year) and reimbursement for approved professional/personal development books

Exclusive discounts on roofing, gutters, repairs, solar, and windows

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