CRM & Loyalty Lead: Beauty Brand Growth & Insights

L’Oréal, NYX Cosmetics division in El Segundo, CA, is seeking aManager-CRM to lead NYX Professional Makeup’s CRM lifecycle across direct messaging, loyalty programs, and data-driven campaigns. You’ll work with cross-functional teams to optimize acquisition, retention, and engagement while leveraging first-party data to drive personalized experiences.
The role emphasizes proficiency with ESPs, analytics tools, and AI-enabled CRM operations, with collaboration across marketing, media, and global

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