Communications & Marketing Specialist

Working Title
Communications & Marketing Specialist

Posting Information
Posting Number PG194773EP

Internal Recruitment No

Anticipated Hiring Range
$65,000 - $73,000

Work Schedule
Monday - Friday, 8:00am - 5:00pm; hybrid eligible

Job Location
Department Institute For Transportation Research & Education

About the Department
The Institute for Transportation Research and Education ( ITRE ) is a North Carolina State University institutional research center. Located within the University’s visionary Centennial Campus, ITRE conducts surface, water, and air transportation research, while providing professional training and educational opportunities. ITRE collaborates with other University of North Carolina ( UNC ) system campuses and partners with transportation professionals around the globe.

ITRE was authorized by the NC General Assembly in 1976 and chartered by the UNC System Board of Governors in 1978. ITRE operated fully as an inter-institutional unit of the UNC System until 1992 when it moved to NC State’s campus. From 1992 to 2012, ITRE continued to operate as a multi-campus institute, reporting to the UNC System office for strategic direction with administrative support and oversight from NC State. Since 2012, ITRE has operated as an NC State institute in all respects.

ITRE is a university-based institute committed to leadership in the study of surface and air transportation issues through fostering analytical thinking, integrating technology in education and research, serving as a catalyst for problem solving, and cultivating professionals and students dedicated to excellence in transportation.

Wolfpack Perks and Benefits
As a Pack member,

you belong here,

and can enjoy

exclusive perks

designed to enhance your personal and professional well-being. As you consider this opportunity, we encourage you to review our

Employee Value Proposition

and learn more about what makes NC State the best place to learn and work for everyone.

Attain Work-life balance with our

Childcare

benefits,

Wellness & Recreation Membership , and

Wellness Programs

that aim to build a thriving wolfpack community.

Disclaimer: Perks and Benefit eligibility is based on Part-Time or Full-Time Employment status. Eligibility and Employer Sponsored Plans can be found within each of the links offered.

The Communications & Marketing Specialist
The Communications & Marketing Specialist is part of the ITRE Creative team and responsible for overseeing the strategic planning, execution, and optimization of specific ITRE campaigns, resources, and communications across a variety of platforms, including both online and print. This position will collaborate with teams across ITRE to elevate the visibility and impact of the institute’s initiatives.

This role will be responsible for developing and managing campaigns, and supporting communications needs for various programs (including RailTAP, NC Vision Zero, LTAP , AirTAP) and events (e.g. NC Traffic Safety Conference).

Key Responsibilities

Marketing

Content Creation: Create content including digital ads, outreach materials, graphics, short-form videos, and strategic messaging to drive traffic to ITRE resources, events, and classes.

Collaboration: Work closely with graphic designers and video producers on ITRE Creative Team to produce graphics and videos for public outreach.

Promotional Strategy: Create and implement marketing plans for safety campaigns and events. Serve as Chair of the NC Traffic Safety Conference Marketing Subcommittee.

Social Media

Content Development: Craft engaging content (including copy, images, and short-form video) for ITRE pages.

Community Management: Monitor social channels, respond to comments/messages, and foster a positive, active community on ITRE pages.

Strategy & Planning: Develop and execute a comprehensive social media strategy aligned with broader marketing goals and brand identity.

Email Newsletters

Content Strategy and Development: Write email newsletters, including the monthly Traffic Safety Advocate, NCTSC , RailTAP, and the quarterly LTAP newsletter.

Contact List Management: Manage contact lists for various ITRE groups.

Evaluation/Reporting

Search Engine Optimization ( SEO ): Optimize website content, campaigns, and digital ads for SEO . Research and implement content recommendations to increase the reach of ITRE resources and campaigns.

Performance Evaluation: Evaluate effectiveness of communications efforts, develop approaches to improve outcomes, and work to implement these improvements.

Quarterly Reports: Assist staff with quarterly reports.

Events (average one day/month and 3-5 annual conferences)

Attend ITRE -sponsored events to take photos and write about them, including but not limited to:

NC Traffic Safety Conference (biennial 2.5 day conference)

NC World Day of Remembrance

LTAP , AirTAP and RailTAP classes

Community and professional meetings

This role is well suited for someone who enjoys content creation, relationship building, and all things transportation!

Other Responsibilities

Other tasks and responsibilities may be assigned based on the needs of the organization and evolving priorities.

Qualifications
Minimum Education and Experience

Bachelor’s degree and two years of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions

Other Required Qualifications

Excellent written and oral communication skills

Demonstrable experience leading and managing SEO / SEM , marketing database, email, social media and/or display advertising campaigns

Strong editing and proofreading skills

Excellent organizational skills

Strong attention to detail

Preferred Qualifications

Knowledge of behavior change communication, public health marketing, and/or psychology of persuasion

Working knowledge of ad serving tools

Experience with the development, tracking, and management of paid advertising, including social media advertising and traditional advertising

Experience in video production

Graphic design

Knowledge and experience with Search Engine Optimization

Required License(s) or Certification(s)

N/A

Valid NC Driver's License required

Valid NC Driver's License required No

Commercial Driver's License required

Commercial Driver's License required No

Recruitment Dates and Special Instructions
Job Open Date 08/05/2026

Position Number
00112216

Position Type
EPS/SAAO

Full Time Equivalent (FTE) (1.0 = 40 hours/week)
1.0

Appointment
12 Month Recurring

Mandatory Designation - Adverse Weather
Non Mandatory - Adverse Weather

Mandatory Designation - Emergency Events
Non Mandatory - Emergency Event

Department ID
062001 - Institute For Transportation Research & Education

EEO
NC State University is an equal opportunity employer. All qualified applicants will receive equal opportunities for employment without regard to age, color, disability, gender identity, genetic information, national origin, race, religion, sex (including pregnancy), sexual orientation, and veteran status. The University encourages all qualified applicants, including protected veterans and individuals with disabilities, to apply. Individuals with disabilities requiring disability-related accommodations in the application and interview process are welcome to contact 919-513-0574 to speak with a representative of the Office of Equal Opportunity.

If you have general questions about the application process, you may contact Human Resources at (919) 515-2135 or

workatncstate@ncsu.edu

.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Degree(s) must be obtained prior to start date in order to meet qualifications and receive credit.

NC State University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Supplemental Questions
Required fields are indicated with an asterisk (*).

* How did you learn of this opportunity?

NCSU website

Craigslist

Indeed.com

Carolina Job Finder/Employment Guide

NC Works

Dress for Success

Technical/Trade School Program

Job Fair (Identify Job Fair in question #2 below)

Direct Contact from NSCU Representative (identify person in question #2 below)

Other

Monster.com

Other online job board

NCSU employee referral

Social Media (LinkedIn, Twitter, Facebook, Ohter)

If you learned about this vacancy from "other source" or "other website", please provide the source.
(Open Ended Question)

* In the space below, please describe your professional experience as it relates to this role.
(Open Ended Question)

Required Documents

Cover Letter

Resume

Contact Information for References

Other Document (1)

Optional Documents

Other Document (2)

Other Document (3)

NC STATE UNIVERSITY
RALEIGH, NC 27695
PHONE: (919) 515-2011

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