Area Director of Sales & Marketing - Grenada & Dominica Hotels

Area Director Of Sales & Marketing - Grenada & Dominica Hotels

As Area Director of Sales & Marketing covering the InterContinental Dominica, Six Senses Grenada and InterContinental Grenada (Opening Q3 of 2026), you will develop and implement strategies to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.
Leadership
Deploy sales and marketing colleagues for comprehensive coverage of key markets, segments, and customers
Develop your team and improve their performance through training, coaching and feedback
Assign performance and development goals for colleagues; monitor achievement of revenue targets and course correct when needed
Drive a great working environment for your teams to thrive, creating synergy between the two resorts and a sense of one team
Develop and maintain great working relationships with key clients, guests, vendors and communities in local markets
Strategic Planning & Execution
Lead the strategic commercial plan for both resorts, working with Revenue Management and Marketing Communications
Implement strategies and programming that are tailored to the market segments of both resorts
With RM and GMs, analyze growth opportunities across key segments
Develop a strong sales strategic plan that maximizes high season revenue and creates shoulder season opportunities
Working with digital marketing and PR partners, develop and execute strategy to maximize awareness, interest, and realized revenues for the resorts
Cluster Sales Management
Develop a comprehensive travel and trade show plan to maximize coverage and impact
Work closely with Luxury Lifestyle Global Sales to coordinate sales plans
Monitor sales deployment and performance of the sales team
Nurture a proactive sales culture and an effective prospecting program
Financial Management and Reporting
Prepare departmental budgets and financial plans including both resorts' commercial plan
Create and implement commercial plans that drive measurable incremental occupancy, achieve RevPAR goals, food and beverage, and catering revenues
Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share, and monitor performance to ensure actual sales meet or exceed established revenue plan
Review monthly reports and sales forecasts to analyze current/potential market and sales trends
Coordinate activities to increase revenue and market share and monitor performance to meet or exceed established revenue plans
Guest Experience
Create programming at both resorts to drive incremental revenues
Communicate special needs for arriving VIPs, large groups, and other key guests
Lead marketing efforts to upsell guests on hotel services, offerings, and amenities
Responsible Business
Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
Effectively communicate and market aspects of the hotel that are sustainable or "green" and use information to gain new business opportunities
Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media-related inquiry
Identify improvements to marketing activities and overall hotel sales performance and work with other departments
Ad-hoc duties – unexpected moments when we must pull together to get a task done
Accountability
This is the top commercial role overseeing two resorts. Resorts may have multiple sites and facilities, high-volume catering and/or convention facilities, and a large number of VIP and special service guests. May manage a large number of professional-level and administrative sales, catering, and/or convention employees.
Skills and Experience
To execute the position of Area Director of Sales & Marketing, I must have the required qualifications, technical skills, and experience in a similar role in luxury hotels with proven results and includes the following:
Five or more years of experience in a senior sales and marketing role
Experience in managing a remote team(s); dual property experience is ideal
Strong knowledge of the Caribbean market and business trends preferred
Technical skills include Advanced MS Office and familiarity with various property systems
The above is intended to provide an overview of the role and responsibilities for an Area Director of Sales & Marketing at Intercontinental Dominica, Six Senses Grenada & InterContinental Grenada. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent in the position.
Location – Remote: Candidate must reside within the Northeast US near a major airport