Assistant Brand Manager

Modi Naturals is a fast-growing FMCG company that has disrupted the edible oils category in India. Led by a first-generation entrepreneur, the company has successfully carved a niche and built significant market share against leading Indian and global players.
Job Summary:

We are looking for a dynamic and result-oriented Brand Manager to drive marketing initiatives and strengthen brand presence. The role involves executing integrated marketing strategies, driving innovation, and collaborating with cross-functional teams to achieve brand and business objectives.
Key Responsibilities:

Brand Strategy & Execution

Execute marketing plans to achieve brand objectives and P&L targets
Manage end-to-end brand communication across online and offline channels
Drive brand visibility through effective campaigns, promotions, and activations
Lead new product development and innovation in existing product lines
Identify consumer needs and translate insights into product opportunities
Conduct market research and analyze consumer behavior and trends
Monitor product performance, distribution, and consumer feedback
Cross-functional Collaboration

Work closely with Sales and other business functions for strategy execution
Coordinate with external agencies (PR, Digital, Creative) for campaign delivery
Brand Communication & Compliance

Ensure all marketing materials align with brand guidelines and regulatory standards
Oversee packaging development including design, messaging, and positioning
Competition & Performance Tracking

Track competitor activities and benchmark brand performance
Measure effectiveness of campaigns and optimize strategies accordingly
Candidate Profile:

5–8 years of experience in Brand/Marketing within FMCG (Food/Snacks preferred)
Strong understanding of consumer marketing and brand building
Experience in product innovation and new product development Excellent communication, presentation, and stakeholder management skills
Highly organized, proactive, and able to work under Pressure
Educational Qualification:

MBA in Marketing (preferred from a reputed institute)
Key Skills:

Brand Management
Market Research & Consumer Insights
Strategic Thinking & Execution
Compensation:

Competitive, as per industry standards and candidate experience.

#J-18808-Ljbffr