E-Commerce SEO Specialist

About Us

Builders Book, Inc. is a leading provider of construction, inspection, engineering, and contractor licensing exam preparation materials. We help professionals nationwide advance their careers through books, flashcards, practice exams, and online resources.
We are seeking a motivated SEO Specialist to enhance our online presence and improve search engine visibility across our website and social media platforms.
SEO & Marketplace Optimization

Conduct keyword research and competitor analysis
Optimize product titles, descriptions, and keywords
Improve product listings on our website, Amazon, and eBay
Update page titles, meta descriptions, and headings
Optimize product, category, and content pages
Monitor SEO performance using Google Search Console
Analyze website traffic with Google Analytics
Identify opportunities to increase organic traffic and sales
Add and maintain internal links between related pages
Upload and update product content across multiple platforms
Review website and marketplace listings for SEO improvements
Track and report on SEO and listing performance
Report technical website issues to the development team
Paid Advertising (PPC)

Plan, launch, manage, and optimize PPC campaigns across:
o Google Ads
o Microsoft Ads (Bing)
o Meta Ads (Facebook & Instagram)
o Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display)
Conduct keyword research, competitor benchmarking, and bid strategy optimization
Monitor campaign performance and implement A/B testing for ad creatives, copy, and targeting
Optimize campaigns based on CPA, ROAS, CTR, and conversion rate benchmarks
Manage budget allocation and pacing across platforms
Generate periodic performance reports with actionable insights
Technical SEO & Content

Implement technical SEO improvements (meta tags, internal linking, structured content)
Monitor site indexing, rankings, and SEO performance using industry-standard tools
Assist in building SEO-driven landing pages for new product launches
Email Marketing

Coordinate and execute email marketing campaigns (promotions, product launches, lifecycle flows)
Assist in developing and optimizing automated email workflows (welcome series, abandoned cart, post-purchase follow-ups)
Collaborate with Marketing and Creative teams to align campaign messaging
Analyze open rates, click-through rates, and conversion metrics to improve performance
E-Commerce & Social Media Management

Optimize and maintain our e-commerce site via Magento (product uploads, SEO, marketing content)
Manage TikTok, Facebook, Instagram, and other channels to increase traffic and sales
Connect with account managers to stay updated on sales, promotions, and growth opportunities
Explore additional e-commerce sales avenues and marketplaces, including global expansion opportunities
Qualifications

Strong attention to detail and organizational skills
Excellent written communication skills
Solid understanding of SEO and search engine best practices
Comfortable working with websites and various online platforms
Proficiency with Microsoft Excel or Google Sheets
Job Type: Full-time
Pay: From $19.00 per hour
People with a criminal record are encouraged to apply
Work Location: In person

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