Digital Content Producer

WorldWide Ranch (WWR) is a North Texas media company connecting communities through radio, sports, special events, and digital storytelling. Our family of brands includes, but is not limited to:
95.9 The Ranch
92.1 Hank FM
95.5 KHITS
106.9 KRVF
NTX Varsity Sports
The Cowgirl Closet Podcast
The Role

This is not a behind-the-desk social media job. The Digital Content Producer is the camera, the engine of WWR's digital presence, and the bridge between our legacy radio brands and the audiences living on new platforms.
The DCP will spend their days on camera and behind the lens: running man-on-the-street interviews, capturing live event energy, jumping on trends, and turning our on-air personalities into digital stars. They’ll edit fast, we value speed and consistency over perfection.
Reporting to the Director of New Media, you\'ll own the growth, engagement, and monetization of social pages across every WWR brand.
What Success Looks Like

· Audience growth : followers and subscribers climbing across our pages,
· Engagement and reach : impressions, engagement rate, watch time, and shares trending up,
· Monetization : revenue generated through creator funds and platform monetization programs on each page,
· Consistency : a content calendar planned at least one week ahead, every week,
· Insight : weekly performance reports with clear takeaways and recommendations.
What You'll Do

Create and appear

Plan, shoot, write, edit, schedule, and publish content across Facebook, Instagram, TikTok, YouTube, and emerging platforms
Appear on camera for man-on-the-street interviews, event coverage, trend content, and personality-driven features
Capture and edit photos, videos, and short-form content in the office and at live events, with a quick turnaround
Work directly with on-air talent to develop confidence in personality-driven content that builds audience engagement
Create content for radio clients that promotes station activations at their locations
Cover

Provide real-time social coverage of station events, concerts, and activations
Adapt quickly to breaking news, trends, and unexpected opportunities
Partner with Promotions, Programming, and Sales to coordinate coverage of station initiatives, contests, sponsorships, and client campaigns
Coach staff and talent on social media best practices and content creation techniques
Ensure every sales commitment is delivered through executing sponsored posts, campaign deliverables, and promotional content on schedule and on brand
Analyze

Track performance using platform analytics and third-party reporting tools
Deliver weekly reports with insights and recommendations
Monitor comments, messages, and audience engagement while maintaining each brand\'s voice and standards
Identify emerging trends, platform updates, and new content opportunities that keep WWR brands competitive across social media platforms
Organize

Maintain a consistent posting schedule at least one week ahead
Maintain a library of photos, videos, graphics, and digital assets
Assist with website content, digital promotions, newsletters, and other marketing initiatives
Perform other duties as assigned
Qualifications You\'ll Need To Bring

Genuine confidence on camera: approaching strangers for interviews, carrying live event energy, and hopping on trends without hesitation
The ability to edit quickly and decisively
Strong understanding of Facebook, Instagram, TikTok, X, and YouTube
Proven experience creating engaging short-form video content
Photography and videography experience with strong social-first editing skills
Proficiency with Canva, CapCut, Adobe Creative Suite, or similar creative software
Strong organizational skills and the ability to juggle multiple projects and deadlines
Availability to work nights, weekends, and occasional holidays for station events
Valid driver\'s license and reliable transportation
Familiarity with North Texas communities and country music, Texas Country/Red Dirt, classic country, and classic hits
2+ years of professional experience managing social media
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field preferred
Bonus Points

Experience with Meta Business Suite, TikTok Studio, and YouTube Studio
Strong knowledge of social media analytics and reporting
A track record of content that has performed well
Basic graphic design skills
Experience with website CMS platforms and email marketing

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