Chief Marketing Officer

Chief Marketing Officer (CMO) - BullSwipe
Fully Remote | Competitive Fixed Salary + Performance Bonus

BullSwipe is a crypto offramp solution that makes crypto spendable for everyday use through cards, transfers and real-world payments.

We are supporting BullSwipe in the search for a highly experienced, hands-on Chief Marketing Officer to build and scale their global B2C marketing operation from the ground up.

The Role
You will own the full marketing strategy, customer acquisition, brand growth and marketing performance. This is an execution-focused leadership role for someone who can move fast, build the function, manage agencies and teams, and deliver measurable commercial results.

Key Responsibilities

Own and execute the global B2C go-to-market strategy

Drive customer acquisition, conversion, retention and revenue growth

Build and lead the marketing team, agencies, technology stack and processes

Own marketing budgets and continuously optimise CAC, ROI and conversion performance

Lead paid acquisition, CRM, lifecycle marketing, social media, content, PR, partnerships and influencers

Build scalable customer funnels from awareness through activation and retention

Establish clear marketing KPIs, reporting, attribution and performance dashboards

Use customer data, competitor intelligence and market trends to identify growth opportunities

Work closely with Product and Commercial teams to strengthen positioning and accelerate growth

Build a strong, differentiated and trusted BullSwipe brand across international markets

What We're Looking For

10+ years of senior B2C marketing experience

Proven track record of building and scaling high-growth marketing operations

Strong performance marketing and customer acquisition experience

Deep understanding of CRM, analytics, attribution, automation and marketing technology

Experience managing significant budgets with clear accountability for results

Strong commercial mindset — focused on numbers, execution and growth

Ability to build and lead high-performing teams while remaining hands-on

Strong Advantage
Experience in fintech, payments, crypto or other regulated consumer financial products, including international market expansion and financial-services marketing compliance.

Success in This Role
Success will be measured by customer growth, revenue growth, CAC efficiency, conversion, retention and brand strength.

Offer

Fully remote - open to candidates worldwide

Attractive fixed salary package

Performance bonus based on results and profile

Opportunity to build a marketing function from zero in a high-growth crypto fintech

We look forward to hearing from strong candidates.

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