Digital Paid Media Strategist

To support a growing team, the mid-level Digital Paid Media Strategist will manage and optimize cross-channel paid media campaigns, providing strategic oversight and hands-on execution while working remotely from the U.S.
Key responsibilities

Manage and optimize paid media campaigns across various channels including Search, Performance Max, YouTube, and programmatic DSP platforms
Execute optimizations for bids, budgets, targeting, creative, audiences, and keywords while monitoring performance and pacing
Provide strategic recommendations and performance insights to clients and internal teams, along with monthly reporting

Required qualifications

Proven experience managing multiple accounts simultaneously
Strong knowledge of Search and Performance Max optimization
Understanding of programmatic DSP platforms and campaign management fundamentals
Experience managing YouTube, Display, and Demand Gen campaigns
Ability to analyze performance trends and take decisive action