Marketing Lead

Fulcrum Digital is a business platform and digital engineering services company partnering with global leaders across fintech, insurance, higher education, and e-commerce. Founded in 1999, we now support 100+ clients worldwide with 1,300+ employees across the US, LATAM, Europe, and India. Our consulting-led suite of enterprise-grade products and solutions is built on expertise in digital transformation, machine learning, and emerging technologies.
The role We are seeking a dynamic, results-driven Marketing Lead to guide our marketing efforts and drive growth across multiple verticals. This role is based in NYC, with 3 days per week in office. The ideal candidate brings a strong understanding of digital transformation services and a track record of building successful marketing strategies within IT services or technology. You will need to be a strategic thinker who can turn complex technical solutions into narratives that resonate across diverse audiences.
What you’ll do Develop and execute marketing strategies that strengthen brand visibility and generate leads
Lead content marketing and thought leadership initiatives that position the company as an industry leader
Manage digital marketing channels, including SEO, SEM, social media, and email, and analyze campaign performance
Collaborate with the sales team to provide tools and materials that support their efforts
Conduct market research to track industry trends and identify growth opportunities
Plan and execute events and industry engagements to promote the brand
Oversee and mentor the marketing team toward department goals
Manage the marketing budget to maximize ROI
What you bring Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
7+ years of marketing experience, with a strong focus on demand generation
Strong understanding of digital marketing tools and analytics
Proven ability to develop and execute successful marketing strategies
Excellent communication and leadership skills

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