Digital Media Specialist- Marketing & Audience Development

Digital Media Specialist- Marketing & Audience DevelopmentNumber of Openings - 1EOE Statement - WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.Description - POSITION: Digital Media Specialist- Marketing & Audience DevelopmentDEPARTMENT: Marketing & Audience DevelopmentCLASSIFICATION: Full-time, Non- ExemptREPORTS TO: Director of Communications & Audience DevelopmentPAY: $45,000- $55,000 (Commensurate with Experience)Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.Position Summary: The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.KEY RESPONSIBILITIES:Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.Publishing: Support the publishing of digital content to WXXI platforms.Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.Position Requirements - Qualifications:2–5 years' experience in digital media production or content creationStrong video editing and storytelling skillsExp. w/tools such as Adobe Premiere, Final Cut, or similar softwareGraphic Design skills using Adobe Creative Suite and/or CanvaFamiliarity with YouTube and social media platformsPreferred: Experience working in journalism or media organizationsFamiliarity with podcast productionUnderstanding of digital audience trendsSuccess Measures:Growth in digital content output and campaign executionImproved performance of social video contentGrowth in YouTube views and podcast downloadsIncreased engagement across digital platforms