Associate, Integrated Media Planning

Associate, Integrated Media Planning

The Associate, Integrated Media Planning assists in the coordination and execution of media plans under the guidance of a Senior Associate. As an entry level role, the Associate is responsible for gathering data to support media recommendations, updating client media activity flowcharts, assisting the team in responding to client needs, preparing purchase authorizations by coordinating input from internal teams, and/or assisting with tracking media expenditures to ensure budget compliance. At an entry-level, the Associate will begin to develop a working knowledge of the media space (all channels) and available media research.
Responsibilities:
Support the development of media plans through research, audience analysis, and competitive insights
Own and maintain planning documents, trackers, and flowcharts with a high level of accuracy and attention to detail
Pull and analyze competitive research
Support budget tracking, pacing, and monthly financial reporting to ensure campaigns are accurately tracked, actualized, and billed
Communicate proactively with team members to flag questions, risks, or discrepancies
Participate in internal, client, and partner meetings, building confidence and presentation skills
Collaborate cross-functionally with strategy, investment, analytics, and operations teams
Demonstrate curiosity and actively build knowledge of the media landscape and CPG space
Qualifications:
Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications or related field
Knowledge of the principles of advertising, marketing, and media
Proficiency with Office Suite
Excellent written and verbal communication skills
01 year of relevant experience (internships included)
Strong interest in media, advertising, consumer behaviors
High attention to detail and strong organizational skills
Ability to manage multiple workstreams and meet deadlines in a fast-paced environment
Collaborative team player with a proactive, solutions-oriented mindset
Eagerness to learn media tools, platforms, and financial processes
Salary: $45,000