Associate Brand Manager

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space showing clear leadership in the category of protein shakes and powders. We make the brands Premier Protein and Dymatize, and are part of our publicly traded holding company, BellRing Brands (NYSE: BRBR).
We have a simple, yet powerful, formula for our success, which we’ve been nailing since our founding in 1997. We start with an organization powered by our company purpose—Changing Lives with Good Energy. Then our purpose-driven people are given the support and autonomy to develop and grow. Next, we are super-intentional about designing a culture where everyone feels like they truly connect and belong, which is one of our five company core values. Purpose-driven, connected employees deliver amazing business results. And winning companies with remarkable people and thriving cultures attract and retain top talent, so the cycle becomes self-reinforcing or what we call our regenerative culture.
We don’t mind sharing our formula, since we believe the world would be a better place if more workplaces treated adults like adults and gave them the platform to do the best work of their lives—alongside some truly amazing colleagues. Why don’t more companies do this? It takes deep-in-your-bones conviction to your people, products, and purpose to pull it off. It also takes resisting the urge to try to control people, and instead, trusting them to make the right decisions. The result of our vibrant culture speaks for itself: We were certified as a Great Place to Work™ for the 9th year-running in 2025. And we currently rank #8 on Fortune Magazine’s Best Workplaces in our category and were in the top 12 for each of the last 7 years.
We have a long list of ways we take care of our people, but here are some crowd-pleasers that our employees often say they love most: Year-round ½ day Fridays, in-office massages, free lunches & snacks, dogs in the office, culture of belonging celebrations, engaging in-office events like bring your kids to work day, 6% 401k match after 1 year, generous paid family leave regardless of gender, all positions bonus-eligible, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.
PNC seeks individuals who will flourish in this type of work environment and will add to our culture and help build this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…
We believe in the power of mindset, and specifically what we call the Challenger Mindset. Do you take smart, bold risks, display relentless hunger, and see yourself as a builder? We’re looking for individuals who choose action over analysis paralysis—those who start before they feel completely ready, make calculated moves based on the best information available, and build momentum through decisive action rather than perfect planning. You should have an insatiable drive that keeps you agile and forward-thinking, always challenging assumptions, seeking new opportunities, and focusing on long-term impact over short-term wins. Above all, you’re a builder—someone who transforms the status quo, finds smarter, simpler, faster ways to get things done, and inspires others to do the same. #LI-HYBRID
The role you're interested in…

Have you noticed that protein is everywhere? Get in the driver’s seat with Premier Nutrition Company! As an Associate Brand Manager, you’ll play a pivotal role in shaping the future of our portfolio, helping drive growth for a brand that consumers trust to support their wellness goals.
In this highly visible role, you’ll collaborate across multiple functions to develop and execute consumer-centric strategies that balance brand-building and business results. You’ll leverage consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decision-making.
You’ll gain broad brand management experience within a fast-paced environment. You’ll have meaningful ownership, exposure to senior leadership, and the chance to make a direct impact on products that are shaping the future of protein.
The work environment…

So, what’s it like to work here? If you’re based in the greater Bay Area, you’ll walk into our Emeryville office each Tuesday morning and start the in-person portion of our hybrid work week at our weekly all-company meeting and find close to 200 of your colleagues, some sitting with their dogs, talking excitedly through the week ahead and watching a newer teammate tell their personal life and career journey followed by a quick update on any hot topics that might be relevant to the week ahead.
We are a dynamic, HYBRID workplace, with an expectation that all employees come into the office Tuesday through Thursday. We are very intentional about connecting in person for things like innovation, impromptu collaboration, having respectful challenges to get to better decisions, leadership role-modeling, and culture building. Great work cultures are built on stories about what great looks like in practice, and great stories during virtual meetings just don’t happen. The expected pay scale for this role is $110k to $120k, which may vary based on relevant experience, qualifications, geographic area (if applicable), and internal equity for the role.
At the beginning of 2026, we moved into our massive modern 133,000 square foot headquarters in Emeryville, California, complete with spacious personal workspaces, gym with rock-climbing wall, a café, free onsite parking, tons of greenery, and many transportation options.
Business Analytics & Tracking (40%)

Analyze and identify drivers of the category, competition, and owned product lines and succinctly deliver data-backed recommendations to move the business and unearth growth opportunities
Utilize, IRI, Retail Link and/or industry or market research reports for ad hoc business analysis
Own monthly reporting on business (Nielsen/IRI, revenue tracking, profitability tracking, marketing forecasts, marketing budget)
Brand Strategy (10%)

Participate in annual brand planning, owning annual business review and key deliverables that build and inform the annual and three-year brand plans
Product Management (25%)

Partner with Consumer Insights team to develop consumer-driven platforms, products and strategies
Lead cross-functional teams to successfully develop product, packaging, P&L and commercialization plans to launch new products for Ready-to-Drink beverages, and/or Protein Powder platforms
Dive deep into pricing and promotional strategies and tactics to gain competitive advantages
Partner with Sales team to develop and deliver highly effective tactics and strategies to spur growth across channels (club, convenience, food/drug/mass, eCommerce)
Marketing Communications (25%)

Participant in overall media campaign strategic & tactical development
Manage launch and ongoing execution of campaign tactics & initiatives – collaborating with agency partners, rallying internal teams, and reporting results to business leaders
Develop & execute consumer promotions plans
What are we looking for?

Education:

Bachelor’s Degree required; MBA preferred
Experience:

3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA
The 5 capabilities or mindsets most relevant to this role:

Challenger Mindset - bias for action, hungry to get after it, comfortable taking smart risks
Be a Builder by Creating for the Future
Embody a Strategic Mindset
Inspire and Influence - build trusting, win-win relationships; motivate those whom you lead and peers
Bring People Along by providing context and cascading information; share openly and inclusively
You will thrive here and may just do the best work of your life if…

You are naturally curious and enjoy turning data into actionable business insights.
You like solving hard challenges and are comfortable figuring things out with limited direction.
You balance strategic thinking with strong attention to detail.
You enjoy partnering across functions and influencing decisions through facts, insights, and compelling recommendations.
You thrive in a fast-paced environment where priorities can evolve quickly.
You are energized by learning about consumers, brands, innovation, and the evolving food and beverage landscape.
You can manage multiple projects simultaneously without sacrificing quality.
You welcome feedback and continuously look for ways to improve.
This may not be your ideal next career move if you like…

…a lot of structure, rules, and uniformity.
…workplaces where there isn't much ambiguity.
…working independently with limited cross-functional collaboration.
…focusing solely on execution without thinking strategically about the broader business.
…avoiding presentations, storytelling, and influencing others with data.
…managing only one project at a time with few competing priorities.
…receiving little feedback or challenge to your thinking.
…environments where priorities rarely change or evolve.
Here’s the deal with our not-so-standard, um…standard interview process because we know you are the curious type, which is why you’re still reading this…

Quick 30 min phone chat with a high energy member of our Talent Acquisition team to do a quick overview of your background and answer any burning questions you have
A short series of in-person or video interviews in a 1:1 setting; these are usually with the hiring manager, one or two other team members, and a person from another team to get broader perspectives (note: we don’t do panel interviews because they don’t give interviewers a chance to ask you unique questions, and we assign interviewers different roles so we’re probing different capabilities)
A case study or job task to simulate what you’d actually be doing in the role might be included (since your job is not actually to be interviewed for a living, why is that the thing companies rely on so much?) Yes, there will be a small panel for this one so you don’t have to do it more than once, and yes, they might ask you some kind yet probing questions at the end after the raucous applause stops.
Once your interview concludes, the team will meet for an in-depth consultative process to ensure we are hiring the right person for the right job. Interviewers must come in with a strong yes or no vote beforehand to avoid groupthink with supporting reasons. The collective thoughts on your candidacy will be discussed in an environment of safety to challenge ideas respectfully, debate. and be open to all important qualifications of the candidates. A trained, disinterested bias blocker will be present to help mitigate bias so the team can make a sound hiring decision. The moment of truth arrives when the hiring manager makes the big decision. If you nailed the interviews and the case study was brilliant, guess what? The offer is all yours! And the ball is in your court. Will you accept? We sure hope so, because this place is the real deal, and don’t just believe us—just ask the 91% of our people who said this is a great place to work in our most recent employee survey.
We strive to create an equitable and inclusive environment to contribute to the success of our organization. Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

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