Marketing

About First Connect:
First Connect Insurance Services is a digital platform providing independent insurance agents with access to top US carriers and theoptionalitynecessary to grow their businesses. Agents can work with over 150 carriers, selling various insurance policies, including home, auto, small business, and more.We'reon a mission to overhaul the technology agents have access to, putting consumer-grade software at their fingertips. We have partnerships with thousands of active agents withhundredsjoiningmonthlyand we plan to accelerate our growth.

Role Overview:
As the Digital Campaign Specialist,you'llown end-to-end campaign execution for FirstConnect'sAgency Marketing Operations team, building every asset from drip automation workflows, forms, and landing pages to email programs across acquisition, remarketing, incentive, and product marketing campaigns.You'llwork with Product Marketing, Growth Marketing, and Graphic Designers tobring campaigns from brief through build, launch, and reporting.

Key Responsibilities:

Own end-to-end campaign builds: drip automation, forms, landing pages, and email assets across all campaign types
Build and manage remarketing campaigns to re-engage unconvertedleads
Execute multi-channelcampaigns for incentive programs,product marketing, and brand campaigns.
Build emails in HubSpot's email builder, coding templates,optimizingsubject lines and preview text, and ensuringrenderscorrectly across devices and clients.
Build andmaintainlanding pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, and turn results into clear recommendations.
Monitor campaign performance daily/weekly and prepare regular reporting.
Coordinate with Marketing, Product, and Sales to ensure campaigns reflect current carrier offerings, promotions, and platform capabilities.

Qualifications:

Bachelor's degree in marketing, business, or related fields.
3+ years of experiencebuilding and managing campaigns assets (forms, landing pages, emails)
Hands-on HubSpot experiencerequired— Marketing Hub, Workflows, and email campaigns at minimum
ProficientinHTML/CSS for email and landing page builds
Experience building landing pages in HubSpot Content Hub or similar CMS
Experience running A/B testing programs with documented results
Data-driven: comfortable reading campaign analytics and adjusting strategy based on performance
Strong project-management instincts, with the ability to run multiple campaigns simultaneously and meet deadlines
Excellent written communication skills for briefing creative and reporting on results

Preferred Qualifications:

Experience marketing to insurance agents, financial services professionals, or another regulated industry
Experience building landing pages in HubSpot Content Hub or similar CMS
Background in B2B, SaaS, or marketplace/platform businesses
Experience in high-volume lead acquisition environments
Exposure to incentive or loyalty program marketing

Benefits & Perks:
First Connect treats its team members with the same level of dedication and care as we do our customers, which is whywe'refortunate to provide our team with:

Multiple medical plans to choose from and 100% employer-covereddental;vision plans for our team members and their families.
We also offer a401(k) retirementplan, short; long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
Equity - This position is eligible for equity compensation
Training and Career Growth - Training and internal career growth opportunities
Flexible Time Off - You know when and how you should recharge

Compensation:
The base pay range for this role is $65,000 – $75,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs, and market demands.

First Connect is anequal-opportunityemployer, and we are committed to building a team culture that celebrates diversity and inclusion. Applicants are considered solely based on their qualifications, without regard to an applicant's disability or need for accommodation.

Any First Connect applicant who requires reasonable accommodations during the application process should contact the First Connect People Team to make the need for an accommodationknown.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.
A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in First Connect Insurance’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

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