Analyst, Digital Marketing, Measurement

Work toward creating competence in a specific Ovative subject matter such as media, measurement, or strategy

Plan, execute, and optimize digital media programs

Perform A/B testing and landing-page testing recommendations

Develop on-page and off-page optimization recommendations

Prepare weekly and monthly reporting

Pace budgets and goals

Build, test, and optimize creative assets

Create and optimize audiences

Support promotions

Conduct heavy data analysis, reporting, and insights on digital media performance

Plan, strategize, document, execute, and optimize cross-channel campaigns

Execute discrete analyses using analytical tools

Translate analyses into insights through slides, documents, and emails for clients

Manage work independently with initial direction from a manager

Understand clients' businesses and industries and connect work to broader project and client goals

Support development of client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

Participate in onboarding bootcamp and meet with senior leaders for project work and informational interviews

Requirements

Prior professional experience is not required

Ability to think critically, break down problems, and propose solutions through academic projects, internships, volunteer, or work experiences

Strong verbal and written communication skills

Ability to share ideas effectively in group projects, presentations, or customer-facing interactions

Consistently produce accurate, thorough, and organized work

Ability to work respectfully and professionally with peers, instructors, teammates, or external stakeholders

Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision

Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings

Familiarity with basic tools such as MS Office, Google Workspace, or similar software

Permanent US work authorization required

Temporary work authorization such as CPT or OPT is not accepted

Must not require work visa sponsorship now or in the future

Core Competencies
Demonstrates the ability to plan, execute, and optimize digital media programs while conducting data analysis and reporting on performance. Strong communication skills are essential for translating insights into client-facing deliverables and collaborating effectively with team members.

Highest-signal resume keywords

Digital Media Program Optimization

Data Analysis and Reporting

A/B Testing

Cross-Channel Campaign Execution

Strong Verbal and Written Communication

ATS Optimization Keywords
Hard Skills

Digital Media Strategy

On-Page Optimization

Off-Page Optimization

Data Analysis

Performance Reporting

Creative Asset Optimization

Audience Creation

Budget Management

Analytical Tools

Problem-Solving

Soft Skills

Critical Thinking

Effective Communication

Team Collaboration

Ownership and Initiative

Organizational Skills

Industry Keywords

Media

Measurement

Strategy

Client-Facing Solutions

Competitive Audits

Tools & Technologies

MS Office

Google Workspace

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