Corporate Marketing Comms Lead

The Associate Director, Corporate Marketing is part of the team responsible for developing and delivering Avalere Health's corporate brand, thought leadership, PR and integrated marketing activity. As part of the central Corporate Marketing team, the role partners closely with the US Marketing team to deliver integrated campaigns that increase awareness, strengthen reputation and generate commercial opportunities. As one of several leads in Corporate Marketing, this role has accountability for its specialist capability (US Marketing) while working collaboratively with peers responsible for Digital, Campaigns, Content, Analytics and other marketing disciplines to deliver integrated programs. Supporting business growth by developing marketing plans and content that strengthen client relationships, generate demand, and enhance Avalere Health's market reputation. The role plays a key part in shaping Avalere Health's external voice, ensuring our positioning, messaging and content consistently reflect our mission to reach EVERY PATIENT POSSIBLE across capabilities, markets and audiences. The role straddles owned, earned and paid channels and delivering the US Marketing awards and sponsorship strategies.

Job Responsibilities
Brand Strategy

Lead the evolution and governance of the Avalere Health brand for US Marketing, working alongside peers leading other Corporate Marketing capabilities

Develop the annual Corporate Brand, Thought Leadership and PR plans, contributing to the wider Corporate Marketing plan in partnership with fellow Associate Directors.

Maintain brand governance and consistency across all channels.

Ensure brand messaging, positioning and tone of voice is applied, always

Brand Performance

Monitor competitor activity, brand awareness, and market perception.

Translate insights into recommendations that strengthen brand performance.

Measure and optimize effectiveness across all channels

Internal Partnership

Develop brand guidance and assets that enable teams to deliver consistent communications.

Play a key role in cross-functional initiatives by bringing together colleagues across Corporate Marketing, Commercial, Strategy, and Capability teams to deliver integrated programs.

Collaborate with marketing, commercial and capability leaders to ensure campaigns align with business priorities, building trusted relationships with senior leaders across the business.

Influence stakeholders to ensure alignment on messaging and priorities.

Balance competing business needs while maintaining brand consistency.

Manage multiple projects across functions and geographies.

Strategic Storytelling

Partner with the leaders across Avalere Health, in particular in US Marketing to bring Avalere Health's strategic and creative initiatives to life through compelling external communications that demonstrate our mission and impact.

Translate complex strategic thinking into engaging client-facing content.

Partner with subject matter experts to develop evidence-based perspectives on healthcare challenges.

Thought leadership

Lead the development of external thought leadership strategies in partnership within US Marketing, including annual planning, briefing, writing/editing, design and publication.

Establish content frameworks and governance that improve quality, consistency, and efficiency.

Develop integrated campaigns across social, media and digital channels to increase awareness, engagement, and lead generation.

Explore new avenues for thought leadership (e.g., webinars, video content, byline articles)

PR & Media

Influence Avalere Health's PR & Media strategy, setting standards and governance for external communications in partnership with Corporate Marketing peers

Develop the annual PR & Media strategy and roadmap, aligning plans with the wider Corporate Marketing strategy and collaborating with the team leading other marketing capabilities to deliver integrated campaigns.

Build and maintain strong relationships with key healthcare, business and trade media, identifying opportunities to increase Avalere Health's profile and share of voice in the US Marketing space

Lead proactive media engagement, including press releases, byline articles, executive commentary and thought leadership placements.

Partner with Associate Directors across Digital, Campaigns, Content and Analytics to ensure PR activity is integrated into broader marketing programs and commercial priorities.

Partner with senior leaders and subject matter experts to identify compelling stories, develop key messages and position Avalere Health as a trusted voice in healthcare.

Identify and manage opportunities for awards, speaking engagements, sponsorships and industry partnerships that strengthen brand awareness and support commercial growth

Provide strategic communications support for corporate announcements, business milestones and high-profile initiatives.

Monitor media coverage, competitor activity and industry trends, using insights to inform communications strategy and identify new opportunities.

Required Experience

Extensive experience in corporate marketing in an agency or consultancy setting, ideally within healthcare, life sciences or professional services.

Experience developing corporate brand strategy and positioning.

Experience leading integrated marketing and thought leadership programs.

Strong PR and media relations experience.

Exceptional writing and editorial skills.

Demonstrated ability to influence senior stakeholders without direct authority.

Experience working across global organizations.

Experience in agency or consultancy environments preferred.

Experience using AI-enabled tools to improve marketing effectiveness and team productivity.

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