Digital Media Supervisor

Lead, coach, and develop a team of Optimization Specialists responsible for digital campaign execution and performance
Establish priorities, manage workloads, and ensure projects are completed accurately and on schedule
Serve as the final quality control checkpoint for campaign setup, launches, and optimization recommendations
Own activation and delivery of digital media campaigns across paid search, paid social, programmatic display/video, native, CTV, digital audio, and emerging digital channels
Oversee campaign setup, trafficking, QA, launch, creative implementation, budget pacing, reconciliation, and financial stewardship
Guide optimization strategies across audience targeting, bidding, creative rotation, budget allocation, and channel mix
Review performance trends, monitor campaign health, identify issues, and lead optimization discussions
Oversee conversion tracking implementation and validation, including Google Tag Manager and event tracking
Partner with Analytics to validate data quality across GA4, CM360, platform reporting, and third-party measurement tools
Collaborate on attribution methodologies, dashboard requirements, and campaign measurement frameworks
Recommend marketing technology improvements to enhance campaign measurement and performance
Improve activation workflows, QA processes, documentation, and operational efficiency
Evaluate platform updates, beta opportunities, automation tools, AI-enabled workflows, and emerging technologies
Streamline campaign handoffs between Planning, Creative, Analytics, and Activation teams
Partner with Media Planning, Account Services, Creative, Analytics, and Strategy teams
Support business development efforts with activation expertise during new business opportunities and client presentations
Mentor team members, support career growth and succession planning, and represent the department through partnerships and industry engagement
Contribute to documentation, training materials, process development, and agency initiatives
Requirements 7+ years of hands-on experience executing digital media campaigns within an agency environment
2+ years of people management or team leadership experience
Deep expertise across paid search, paid social, and programmatic advertising platforms
Strong understanding of campaign trafficking and ad serving using Campaign Manager 360 (CM360)
Experience managing campaign budgets, pacing, and financial reconciliation
Demonstrated success leading campaign optimization strategies focused on measurable business outcomes
Experience implementing and validating conversion tracking using Google Tag Manager
Strong understanding of GA4, attribution models, and digital measurement methodologies
Excellent organizational, project management, and communication skills
Experience leading digital QA processes and implementing operational best practices
Ability to manage multiple campaigns and competing priorities simultaneously
Preferred experience with Google Ads, Microsoft Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, Campaign Manager 360, Google Tag Manager, GA4, Basis Technologies, and The Trade Desk
Preferred experience with first-party data activation and Customer Data Platforms (CDPs)
Preferred experience supporting Marketing Mix Modeling (MMM) or multi-touch attribution initiatives
Google Ads, Google Analytics, CM360, or other platform certifications are a plus
Must meet employment eligibility requirements verified through E-Verify
Core Competencies Demonstrates expertise in leading digital media campaign execution and optimization, with a strong focus on performance measurement and team development. Proficient in managing budgets, campaign trafficking, and utilizing advanced digital marketing tools and methodologies.

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